“Welcome to the brave new world,” said Sen. John Kerry, D-MA, in opening this week’s hearing on the future of journalism.
The discussion at the Senate Commerce Committee’s Subcommittee on
Communications, Technology and the Internet really focused on the
future of newspapers, which, as several panelists pointed out, is not
the same as the future of journalism. But, as Kerry noted, television
and radio will experience in the near future what is happening to
newspapers now, so I thought it was important to listen in on the
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Many news stations have taken up the cause of social media marketing,
religiously posting links on Twitter and Facebook. But few know how
much traffic this incessant linking really creates. Fewer still have
hard evidence about where, when and how frequently they should be
posting to their accounts.
Even the experts are still debating best practices around these
issues—and whether today’s best practices will be valid tomorrow. But,
until a solid social media business model emerges, one up-and-coming
tool can help stations learn a little more about their links' private lives.
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It was 1976, Gerald Ford was president, and I was a junior in high school. The big story that spring was an outbreak of swine flu. My friend, Ken Kosciulek, was the class clown. He did not miss this opportunity. Every time someone mentioned the words “swine flu,” he would start oinking and squealing, push his nose up pig-style, and quickly end up on all fours wallowing around on the linoleum. I busted a gut every time (hey, I was only 16), and that reaction kept him doing it over and over again. Interestingly, news coverage of the disease was widespread at first, but quickly disappeared once it was clear the flu probably wasn’t leaving New Jersey. There was actually more coverage of some subsequent flu shots that fall that appeared at the time to have caused some deaths in the elderly, but that blew over quickly, too.
Flash forward 33 years and I’m finding myself laughing just as hard now at the coverage of this so-called pandemic as I did at Ken Kosciulek—except this time there’s no oinking sound. Instead, it’s the sound of hundreds of reporters beating this story to death.
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Thank you for attending RTNDA@NAB
2009. We hope you left Las Vegas and returned to your newsroom armed with new
ideas, tips and techniques for covering the news better.
We do need one
more thing--your feedback from the convention! If you attended RTNDA@NAB 2009, please take our short survey--we'd appreciate your thoughts. One lucky respondent will win a free
registration to RTNDA@NAB 2010, April 11 - 14. Check back on June 5th and see if you are the winner.
Thank you again for attending RTNDA@NAB 2009. With your feedback, we can make
RTNDA@NAB 2010 even better. Read More
Your viewers, listeners and online users are struggling to make sense of the economy as they deal with the effects of the recession. And they're depending on you for solid, useful information. Are you sure you're covering the story effectively?
RTNDF, with the support of the National Endowment for Financial Education (NEFE), has put together a new resource section to help your newsroom
improve coverage of one of the biggest stories of the year. It's filled with story ideas, strategies, resources and examples of great coverage--it will give you the tools to ensure your audience is getting all the information they need on the financial crisis, in a way that's important to them. Read More
Currently, he's the Vice President/News Director of WZZM-TV in Grand Rapids, MI.
Jim Bohannon has renewed his contract with Westwood One. He will celebrate the 25th anniversary of America in the Morning in September.
Poynter.org, May 8, 2009
The Times-Tribune, May 8, 2009
Media Life, May 8, 2009
Columbia Daily Tribune, May 6, 20009
Baltimore Sun, May 7, 2009
Broadcasting and Cable, May 6, 2009
National Academies, May 5, 2009
TV Newsday, May 6, 2009
Chicago Tribune, May 5, 2009
Television Week, May 4, 2009
Reuters, May 5, 2009