By David L. Hudson Jr.
First Amendment Center scholar
The regulation of news racks presents an intriguing clash between newspaper publishers’ First Amendment rights and cities’ interests in aesthetics and safety.
Publishers argue that news racks are an essential method of conveying important information to the public. Many people buy their newspapers through news racks.
Cities counter that the regulation of news racks combats visual clutter. They add that news racks can reduce pedestrian safety. Some cities have sought to prohibit individual, free-standing news racks and replace them with multi-rack units. Many times the disputes end up in federal court.
Newspaper publishers contend that news-rack regulations affect both noncommercial and commercial speech. Because noncommercial speech, such as political speech, receives greater protection under the First Amendment than commercial speech, publishers often argue that city regulations should be treated as restricting noncommercial speech. But some courts have determined that the regulation of news racks more directly involves commercial speech.
Suffice it to say, news-rack disputes implicate many strands of First Amendment jurisprudence. Many times it becomes important to determine on what type of property a disputed news rack is located. For instance, publishers and city officials will often clash over news racks not only on sidewalks or along public streets but also on various other kinds of city-owned property that are not public forums.
In First Amendment law, the public-forum doctrine provides different levels of protection against restrictions of expression on public property, depending on the nature of the property. If someone engages in free expression — say, by erecting a sign, giving a speech or installing a news rack — at a location considered to be a traditional or limited public forum, a judge or court will closely scrutinize any effort to restrict that expression. If the location is a non-public forum, then the judicial review is less stringent. For non-public forums, the restrictions on speech must be reasonable and not discriminate on the basis of viewpoint.
Supreme Court decisions involving news racks
Whatever standard of review is applied, the courts must balance competing concerns. The U.S. Supreme Court has twice decided cases involving news racks. In its 1988 decision City of Lakewood v. Plain Dealer Publishing Co., the high court invalidated a city ordinance that gave the mayor unbridled discretion to determine whether publishers could place news racks in various locations.
The city ordinance provided that the mayor could deny a news-rack permit and require publishers to abide by “such other terms and conditions deemed necessary and reasonable by the Mayor.”
This provision, the Court said, gave the mayor “unfettered discretion” to issue permits to certain newspapers and to deny permits to others. To the Court, this was unacceptable under the First Amendment.
The Court next addressed the subject of news racks in its 1993 decision City of Cincinnati v. Discovery Network, Inc. The city revoked the news-rack permits of those publications that it called “commercial handbills.” Thus, the city allowed traditional newspapers to remain in news racks but required the removal of other publications that were devoted primarily to advertising.
The city justified its ordinance on its legitimate interests in safety and aesthetics. The city argued that it was only revoking the permits for papers of lesser value. The Supreme Court responded: “In our view, the city’s argument attaches more importance to the distinction between commercial and noncommercial speech than our cases warrant and seriously underestimates the value of commercial speech.”
The Court also noted the difficulty in defining commercial speech: “This very case illustrates the difficulty of drawing bright lines that will clearly cabin commercial speech in a distinct category.”
The city may have an interest in aesthetics, the Court noted, but the news racks of the challenging parties “are no greater an eyesore than the news racks permitted to remain on Cincinnati’s sidewalks. Each news rack, whether containing ‘newspapers’ or ‘commercial handbills,’ is equally unattractive.”
The city also argued that if it had the power to ban news racks, then it surely could limit the number of news racks. The Court disagreed, asserting that “even if we assume … that the city might entirely prohibit the use of news racks on public property, as long as this avenue of communication remains open, these devices continue to play a significant role in the dissemination of protected speech.”
Lower courts appear divided in how they resolve news-rack controversies. Some have struck down regulations, while others have upheld them. For example, the 1st U.S. Circuit Court of Appeals upheld a ban on all “street furniture,” including news racks in Boston’s historic Beacon Hill District.
The newspaper publishers involved in that case argued that the total ban on street furniture violated their First Amendment rights. The 1st Circuit disagreed in Globe Newspaper Company v. Beacon Hill Architectural Commission, writing: “That the Street Furniture Guideline results in a total ban on news racks is nothing more than an incidental effect of its stated aesthetic goal of enhancing the historic architecture of the District by reducing visual clutter.” The appeals court also reasoned that there were still ample alternative means for publishers to distribute their newspapers in the district, including “home delivery, sales by stores, street vendors, and mail.”
The 11th U.S. Circuit Court of Appeals upheld many news-rack regulations in Gold Coast Publications, Inc. v. Corrigan. Several publishers challenged a variety of restrictions imposed by the city of Coral Gables, Fla., including the required use of a particular model of news rack, uniform color requirement for all racks, and a uniform size of lettering on the racks.
The city, whose motto is “the City Beautiful,” sought to regulate the growing number of news racks, which to many city leaders were becoming eyesores. The city argued that the regulations were important for both safety and aesthetic reasons.
“It is well-settled that the right to distribute its newspapers through news racks is protected under the First Amendment,” the appeals court acknowledged. However, it also noted that “a newspaper publisher does not have complete freedom in setting up a news rack distribution scheme.” The court concluded that the city's rules were valid restrictions on the time, place and manner of speech that did not affect the content of the speech.
Treating publishers differently
Sometimes news-rack ordinances are challenged by a particular type of newspaper, which alleges that its First Amendment and equal-protection rights have been violated because it is treated differently than other publications. This resembles the types of claims advanced in Discovery Network.
For example, the Honolulu Weekly, a free publication, challenged the city’s permitting scheme for the special district of Waikiki, which provided for separate news racks (coin-operated and non-coin-operated) for publications that charged readers and those that did not. The Honolulu Weekly bid for coin-operated space because it wanted to be displayed closer to its competitors (paid daily newspapers) and because the display windows for the coin-operated machines were larger. The free weekly publication feared it would not be taken seriously as a “credible media outlet” if it were lumped together with a host of other free publications such as tourist promotional papers and advertising leaflets. The Honolulu Weekly planned to obtain the right to distribute in coin-operated machines and then disable the coin mechanism so its readers could access the publication without charge.
After the city denied its permit for coin-operated racks, the weekly sued in federal court, advancing a First Amendment claim in its complaint. A federal district court granted partial summary judgment to the newspaper, reasoning that the city’s ordinance was content-neutral but that it was not narrowly tailored to the city’s substantial interests in safety and aesthetics. The court wrote that “there is no relation between the act of dropping a coin into a box and aesthetics.” The court reasoned that a better-designed ordinance would distinguish between publications based on size, not whether it was free or not.
However, the 9th U.S. Circuit Court of Appeals reversed in Honolulu Weekly, Inc. v. Harris (2002), ruling that the news-rack ordinance was both content-neutral and narrowly tailored.
The 9th Circuit agreed with the lower court that the ordinance was content-neutral. “This content-neutral scheme balances various needs and goals: maximizing the uniformity in the appearance of newsracks, accommodating the coin-collecting apparatus that the charging publications must use, and minimizing the space newsracks require on city streets by requiring free publications that do not need a coin-collecting apparatus to use the smaller, space-saving newsracks,” the appeals court wrote.
The appeals court disagreed with the lower court on the question of whether the ordinance was narrowly tailored. “The district court tried a little too hard to imagine an ordinance that would best balance the goals of the city with the desires of the publisher,” the 9th Circuit wrote. It emphasized that it would not “inquire into whether the city’s method of addressing the problem was the best possible solution.” According to the 9th Circuit, free publications still had “ample, alternative channels of communication” to distribute their publications — through noncoin-operated newsracks.”
Atlanta news-rack dispute
Other courts have rejected cities’ plans to regulate news racks. An example is the litigation between the Atlanta Journal-Constitution and Atlanta’s Department of Aviation.
The litigation began after the city’s Department of Aviation implemented a plan in preparation for the 1996 Summer Olympic Games (held in Atlanta) that would regulate the design, placement, location and fees for news racks in the airport.
In this case, the city determined that it wanted to replace privately owned news racks in the city airport with city-owned news racks. The city also arranged a deal with Coca-Cola that provided that the city-owned news racks would carry Coke ads.
Newspapers, led by the Atlanta Journal-Constitution, challenged the removal of their news racks and the forced advertising scheme on First Amendment grounds. In January 2002 a three-judge panel of the 11th Circuit agreed the city’s plan was unconstitutional for several reasons in Atlanta Journal and Constitution v. City of Atlanta Department of Aviation.
The appeals court noted that the city could not force newspapers to accept certain ads. “Even if it is constitutional for government to ban advertisements on its news racks completely, once it permits some commercial speech to be exhibited there, its prohibition of commercial speech ‘raises the danger of content and viewpoint discrimination,’" the court wrote.
The appeals court also struck down an Atlanta license-fee plan for news racks as imposing too high a price to pay for the exercise of First Amendment freedoms. Citing an earlier decision, the appeals court reasoned that cities can charge licensing fees as long as the fees do not cover more than what is needed to offset administrative costs.
Finally, the appeals court determined that the city’s news-rack plan gave the city’s Department of Aviation too much power over news racks, including unlimited power to cancel licenses.
The appeals court concluded: “The Department’s plan impermissibly compels some speech, prohibits other speech based upon its viewpoint, imposes a revenue-raising fee on protected speech, and vests in government an unfettered discretion to discriminate among speech based upon viewpoint and content.”
However, the full 11th Circuit set aside this decision and decided to review this case on a full-panel basis (called en banc review). The full 11th Circuit disagreed with part of the panel decision in its February 2003 opinion in Atlanta Journal and Constitution v. City of Atlanta Department of Aviation. The 11th Circuit determined that the city could charge fees that cover more than administrative costs.
“In a proprietary capacity, the City has a substantial interest in the ‘bottom line,’ and, when the City acts as a proprietor, reasonable regulations may include profit-conscious fees for access for expressive conduct, in a manner similar to fees that would be charged if the forum was owned by a private party,” the court wrote.
The appeals court concluded that the fee was reasonable, constitutional and not a special tax on the press. The panel did reinstate the part of the panel decision concerning the broad discretion of the city’s department of aviation to determine which publications are placed in news racks.
The court concluded: “[W]e find that the Department can impose a profit-conscious fee on the use of newsracks in the Airport, but that the discretion surrounding such fee must be restrained through procedures or instructions designed to reduce or eliminate the possibility of viewpoint discrimination.”
The court sent the case back down to the district court with instructions to give the city “an opportunity to formulate ascertainable non-discriminatory standards for the exercise of discretion by the appropriate Department official.”
On remand, the district court accepted the city aviation department’s modified plan, awarded the city some restitution for fees that it was not able to collect during the suit proceedings and awarded the publishers 80% of their attorney fees, as they were the prevailing party in the litigation. The city once again appealed to the 11th Circuit, contending the federal district court did not award them enough money in restitution and should not have awarded the publishers 80% of their attorney fees.
In March 2006, the 11th Circuit upheld the district court’s ruling on both issues. On the attorney-fee issue, the appeals court wrote: “As the district court recognized, we consider vindication of a constitutional right against a municipal defendant an important measure of success. Thus, we agree with the district court that the publishers’ success was significant.”
Larger newspaper companies and city governments often have the economic resources to fund legal actions in these First Amendment disputes. Publishing companies have a tremendous economic incentive to fight these battles, because many consumers purchase their newspapers through free-standing news racks. On the other hand, cities want to prevent a proliferation of news racks with multiple colors that hurt the eyes and clog the sidewalks. In other locations, the cities want to eliminate privately owned news racks and replace them with city-owned racks for economic reasons.
In spring 2007, a group of newspaper publishers in Nashville, Tenn., objected to Metro government's proposed news-rack ordinance that would require $50 per rack for initial permits and $10 per year after that. The publishers then countered with a proposal to have a third party oversee the process.
As the Nashville example shows, it appears safe to say that publishers and municipalities will continue to battle over news-rack regulations.
Updated April 2007