N.J. high court: 'Super Lawyers' ads are protected speech
By The Associated Press
TRENTON, N.J. The New Jersey Supreme Court has reversed a ruling that barred attorneys from being advertised as “the best lawyers in America” or similar superlatives.
The high court ruling stems from a 2005 case, in which a New Jersey attorney objected to an advertising magazine titled “New Jersey Super Lawyers” on the grounds it gave the impression that the attorneys it listed were more qualified than others.
A state Supreme Court committee ruled in 2006 that such magazines violated a state rule barring ads that are comparative in nature.
But the decision published yesterday holds that the ads are a form of commercial speech protected by the First Amendment.
The matter will now be taken up by three committees for expedited review and revision of the advertising rule.
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