Online campaign ads
I work with a political committee. Am I required to put a disclaimer on e-mails or on our Web site?
Yes. Political committees that are registered with the Federal Election Commission are required to place disclaimers on their public Web sites. If you send out more than 500 substantially similar e-mails, each message must contain a disclaimer. (For specific disclaimer requirements, please see this FEC information.)
May I send an e-mail to a friend about a political topic or federal election without worrying about a disclaimer?
Yes. Individuals are not subject to the rules and regulations concerning online campaign advertising. An individual may send unlimited personal e-mails on any political topic. There is no need even to identify yourself and it is not necessary to state whether or not you have been authorized by a political party in sending the e-mail.
May I create my own personal political blog? May I post to another’s political blog?
Absolutely to both. Uncompensated blogging is exempted from any Federal Election Commission regulation in effect today.
What if I pay to place a political ad on someone else’s Web page? Would I be subject to any rules and regulations?
Yes. An ad placed on someone else’s Web page for a fee would be considered to be a “public communication” under the regulations. To take this question one step further, paying to place an ad on another’s Web site may result in a contribution or expenditure. All disclaimer requirements would also apply in this situation.
The company I work for provides commercial services online. May we provide our services to political committees and candidates?
Yes. You may provide your services to political candidates and committees as long as you charge the normal and usual fees for your services.