YouTube Creator Playbook

Welcome to the
Creator Playbook

We’re excited to provide our partners with a great resource that compiles important tips, best practices, and strategies to help you build your audience on YouTube. We hope that you find the information helpful to your creative process, and we hope to help you take your channel to the next level.

Recent Playbook Updates

Captivate Your Audience

Learn how to hook your viewers from the start of your video to keep them watching longer.

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Channel Optimization

Optimize and design your channel page’s profile image, metadata, layout, and branding. Set the correct sharing settings for your channel’s activity feed. Produce a compelling channel trailer that will turn first-time visitors into long-term subscribers.

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Creator Blog

Read the latest news on the YouTube Partners and Creator Blog

Explore the Playbook

Get Started

Get Started

What's new in this version, Icons & Definitions

Programming

Programming

Build a cohesive channel strategy and viewing experience

Optimization

Optimization

Ensure your videos will reach the widest audience possible

Community

Community

Engage with and build a genuine community around your channel

Resources

Resources

Checklists, Glossary, and Metadata Keyword Resources

More to Explore

Make it Better

We'd love your feedback!

Playbook Download

Download the PDF

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