printer friendly pageMKTG 240: Marketing Management
2012-2013 Winter
-
MKTG 240 |
3 units |
Class #
56006
|
Section 01 |
Grading: GSB Letter Graded |
CAS
| Students enrolled: 80 / 80
01/07/2013 - 03/15/2013 Tue, Thu 1:30 PM - 3:00 PM at GSB Gunn 101 with Wheeler, S. (PI)
Instructors: Wheeler, S. (PI)
Notes: Case and Problem Discussion. P/F Not Allowed. Open to MBA1 students. Final 35% Participation 25% Projects/Papers 40%. 2 Group Projects/Papers. Take-home Final. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students. -
MKTG 240 |
3 units |
Class #
56007
|
Section 02 |
Grading: GSB Letter Graded |
CAS
| Students enrolled: 80 / 80
01/07/2013 - 03/15/2013 Tue, Thu 3:15 PM - 4:45 PM at GSB Gunn 101 with Wheeler, S. (PI)
Instructors: Wheeler, S. (PI)
Notes: Case and Problem Discussion. P/F Not Allowed. Open to MBA1 students. Final 35% Participation 25% Projects/Papers 40%. 2 Group Projects/Papers. Take-home Final. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students.
2012-2013 Spring
-
MKTG 240 |
3 units |
Class #
56634
|
Section 01 |
Grading: GSB Letter Graded |
CAS
| Students enrolled: 55 / 72
04/04/2013 - 06/04/2013 Tue, Thu 1:30 PM - 3:00 PM at GSB Class of 1968 105 with Gardete, P. (PI)
Instructors: Gardete, P. (PI)
Notes: Case and Problem Discussion. P/F Not Allowed. Open to MBA1 students. Final 35% Participation 25% Projects/Papers 40%. 2 Group Projects/Papers. Take-home Final. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students. -
MKTG 240 |
3 units |
Class #
56635
|
Section 02 |
Grading: GSB Letter Graded |
CAS
| Students enrolled: 49 / 72
04/04/2013 - 06/04/2013 Tue, Thu 3:15 PM - 4:45 PM at GSB Class of 1968 105 with Gardete, P. (PI)
Instructors: Gardete, P. (PI)
Notes: Case and Problem Discussion. P/F Not Allowed. Open to MBA1 students. Final 35% Participation 25% Projects/Papers 40%. 2 Group Projects/Papers. Take-home Final. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students.
MKTG 249: Sloan: Re-Imagining Marketing: The Power of Stories
2012-2013 Winter
-
MKTG 249 |
2 units |
Class #
56036
|
Section 01 |
Grading: GSB Letter Graded |
SEM
| Students enrolled: 45 / 46
01/07/2013 - 02/05/2013 Tue, Thu 8:00 AM - 9:45 AM at GSB Class of 1968 105 with Aaker, J. (PI)
Instructors: Aaker, J. (PI)
Notes: No Exam. P/F Not Allowed. Open to MSx students. Seminar. Participation 30% Proj/Papers 60% Peer Eval 10%. Mandatory attendance. Absences impact grade. 2 Group 2 Individual Projects/Papers. Not Open to Non-GSB Students. -
MKTG 249 |
2 units |
Class #
56037
|
Section 02 |
Grading: GSB Letter Graded |
SEM
| Students enrolled: 35 / 35
01/07/2013 - 02/05/2013 Tue, Thu 10:00 AM - 11:45 AM at GSB Class of 1968 105 with Aaker, J. (PI)
Instructors: Aaker, J. (PI)
Notes: No Exam. P/F Not Allowed. Open to MSx students. Seminar. Participation 30% Proj/Papers 60% Peer Eval 10%. Mandatory attendance. Absences impact grade. 2 Group 2 Individual Projects/Papers. Not Open to Non-GSB Students.
MKTG 335: Product Launch
2012-2013 Spring
-
MKTG 335 |
3 units |
Class #
56653
|
Section 01 |
Grading: GSB Letter Graded |
CAS
| Students enrolled: 60 / 60
04/04/2013 - 06/04/2013 Mon, Fri 1:30 PM - 3:00 PM at GSB Patterson 102 with Levav, J. (PI); Siegelman, R. (SI)
Instructors: Levav, J. (PI); Siegelman, R. (SI)
Notes: Case and Problem Discussion. 1 Group 1 Individual Project/Paper. P/F Not Allowed. Open to MBA1 students. Take-home Final. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students. -
MKTG 335 |
3 units |
Class #
56654
|
Section 02 |
Grading: GSB Letter Graded |
CAS
| Students enrolled: 60 / 60
04/04/2013 - 06/04/2013 Mon, Fri 3:15 PM - 4:45 PM at GSB Patterson 102 with Levav, J. (PI); Siegelman, R. (SI)
Instructors: Levav, J. (PI); Siegelman, R. (SI)
Notes: Case and Problem Discussion. 1 Group 1 Individual Project/Paper. P/F Not Allowed. Open to MBA1 students. Take-home Final. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students.
MKTG 344: Marketing Research
2012-2013 Winter
-
MKTG 344 |
4 units |
Class #
55967
|
Section 01 |
Grading: GSB Letter Graded |
CAS
| Students enrolled: 51 / 66
01/07/2013 - 03/15/2013 Tue, Thu 1:15 PM - 3:00 PM at GSB McClelland 109 with Lattin, J. (PI); Sahni, N. (SI)
Instructors: Lattin, J. (PI); Sahni, N. (SI)
Notes: No Exam. GSB PhD students need instructor permission. Case and Problem Discussion. 1 Group 1 Individual Project/Paper. P/F Not Allowed. Participation 25% Projects/Papers 50% Exercises 25. Open to MBA and MSx students. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students.
2012-2013 Spring
-
MKTG 344 |
4 units |
Class #
56935
|
Section 01 |
Grading: GSB Letter Graded |
CAS
| Students enrolled: 3
04/04/2013 - 06/04/2013 Tue, Thu 8:00 AM - 9:45 AM at GSB Class of 1968 110 with Sahni, N. (PI)
Instructors: Sahni, N. (PI)
Notes: No Exam. GSB PhD students need instructor permission. Case and Problem Discussion. 1 Group 1 Individual Project/Paper. P/F Not Allowed. Participation 25% Projects/Papers 50% Exercises 25. Open to MBA and MSx students. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students.
MKTG 353: Social Brands
No schedule information
MKTG 355: Designing for Happiness
2012-2013 Spring
-
MKTG 355 |
4 units |
Class #
38417
|
Section 01 |
Grading: GSB Letter Graded |
SEM
| Students enrolled: 40 / 38
04/04/2013 - 06/04/2013 Mon, Fri 1:15 PM - 3:00 PM at GSB Patterson 107 with Aaker, J. (PI)
Instructors: Aaker, J. (PI)
Notes: No Exam. 1 Group 2 Individual Projects/Papers. Participation 30% Projects/Papers 70%. Enrolled + waitlisted must attend or be dropped. P/F Allowed with Permission of Instructor. Seminar. Open to MBA and MSx students. Non-GSB students: See gsb.stanford.edu/NonGSBReg. -
MKTG 355 |
4 units |
Class #
38418
|
Section 02 |
Grading: GSB Letter Graded |
SEM
| Students enrolled: 39 / 38
04/04/2013 - 06/04/2013 Mon, Fri 3:15 PM - 5:00 PM at GSB Patterson 107 with Aaker, J. (PI)
Instructors: Aaker, J. (PI)
Notes: No Exam. 1 Group 2 Individual Projects/Papers. Participation 30% Projects/Papers 70%. Enrolled + waitlisted must attend or be dropped. P/F Allowed with Permission of Instructor. Seminar. Open to MBA and MSx students. Non-GSB students: See gsb.stanford.edu/NonGSBReg.
MKTG 365: Marketing Analytics
2012-2013 Spring
-
MKTG 365 |
4 units |
Class #
56572
|
Section 01 |
Grading: GSB Letter Graded |
CAS
| Students enrolled: 24
04/04/2013 - 06/04/2013 Mon, Fri 8:00 AM - 9:45 AM at GSB Patterson 107 with Narayanan, S. (PI)
Instructors: Narayanan, S. (PI)
Notes: No Exam. Case and Problem Discussion. P/F Not Allowed. Participation 20% Projects/Papers 80%. 1 Group 4 Individual Projects/Papers. Capacity limited to 50 students. Open to MBA and MSx students. Mandatory attendance. Absences impact grade. Non-GSB students: See gsb.stanford.edu/NonGSBReg. -
MKTG 365 |
4 units |
Class #
56573
|
Section 02 |
Grading: GSB Letter Graded |
CAS
| Students enrolled: 41 / 50
04/04/2013 - 06/04/2013 Mon, Fri 10:00 AM - 11:45 AM at GSB Patterson 107 with Narayanan, S. (PI)
Instructors: Narayanan, S. (PI)
Notes: No Exam. Case and Problem Discussion. P/F Not Allowed. Participation 20% Projects/Papers 80%. 1 Group 4 Individual Projects/Papers. Capacity limited to 50 students. Open to MBA and MSx students. Mandatory attendance. Absences impact grade. Non-GSB students: See gsb.stanford.edu/NonGSBReg.
MKTG 375: Consumer Behavior
2012-2013 Spring
-
MKTG 375 |
4 units |
Class #
56566
|
Section 01 |
Grading: GSB Letter Graded |
SEM
| Students enrolled: 67 / 72
04/04/2013 - 06/04/2013 Tue, Thu 1:15 PM - 3:00 PM at GSB Class of 1968 102 with Tormala, Z. (PI)
Instructors: Tormala, Z. (PI)
Notes: No Exam. GSB PhD students need instructor permission. P/F Not Allowed. Seminar. Open to MBA and MSx students. Mandatory attendance. Absences impact grade. Projects/Papers 100%. 2 Group 2 Individual Projects/Papers. Non-GSB students: See gsb.stanford.edu/NonGSBReg. -
MKTG 375 |
4 units |
Class #
56567
|
Section 02 |
Grading: GSB Letter Graded |
SEM
| Students enrolled: 65 / 72
04/04/2013 - 06/04/2013 Tue, Thu 3:15 PM - 5:00 PM at GSB Class of 1968 102 with Tormala, Z. (PI)
Instructors: Tormala, Z. (PI)
Notes: No Exam. GSB PhD students need instructor permission. P/F Not Allowed. Seminar. Open to MBA and MSx students. Mandatory attendance. Absences impact grade. Projects/Papers 100%. 2 Group 2 Individual Projects/Papers. Non-GSB students: See gsb.stanford.edu/NonGSBReg.
MKTG 526: Marketing Research for Entrepreneurs
2012-2013 Winter
-
MKTG 526 |
2 units |
Class #
55963
|
Section 01 |
Grading: GSB Letter Graded |
CAS
| Students enrolled: 72 / 72
01/07/2013 - 03/15/2013 Mon 1:15 PM - 3:00 PM at GSB McClelland 105 with Lattin, J. (PI)
Instructors: Lattin, J. (PI)
Notes: No Exam. GSB PhD students need instructor permission. Case and Problem Discussion. Participation 33% Projects/Papers 34% Exercises 33. P/F Not Allowed. 1 Group Project/Paper. Open to MBA and MSx students. Mandatory attendance. Absences impact grade. Non-GSB students: See gsb.stanford.edu/NonGSBReg.
MKTG 532: Persuasion
2012-2013 Autumn
-
MKTG 532 |
1 units |
Class #
1011
|
Section 01 |
Grading: GSB Pass/Fail |
SEM
09/17/2012 - 09/21/2012 Mon, Tue, Thu, Fri 9:00 AM - 12:00 PM with Tormala, Z. (PI)
Instructors: Tormala, Z. (PI)
Notes: No Exam. Open to MBA2 students. P/F Mandatory. Seminar. Capacity limited to 16 students. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students.
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