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Unit Signature: Usage Guidelines
Signature configurations for schools and academic departments
These diagrams for academic signature configurations show element alignments, spacing and relative sizes. The point size specifications demonstrate both line spacing, leading and title size relationships. When signatures need to be either larger or smaller, the relative scale of elements should be observed. The configuration using all capital letters in Source Sans Pro semibold are reserved for our seven schools and a few select university-wide initatives. Please contact us before using that option.
First Tier
- Logo size:
- 15 points on the height of the “f” in Stanford.
- First tier entities:
- 15 pt Source Sans Semibold, all capitals. Set kerning to optical.
- Rules:
- 0.60 point weight.
Second Tier
- Logo size:
- 15 points on the height of the “f” in Stanford.
- First tier entities:
- 15 pt Source Sans Semibold, all capitals, Set kerning to optical.
- Rules:
- 0.60 point weight.
- Second tier entities:
- 12 pt Source Sans Regular, capitals and lowercase, set kerning to optical.
Signature configurations for academic departments, administrative units, institutes and centers
These diagrams for signature configurations show element alignments, spacing and relative sizes. The point size specifications demonstrate both line spacing, leading and title size relationships. When signatures need to be either larger or smaller, the relative scale of elements, leading, etc. should be observed.
First Tier – One line
- Logo size:
- 15 points on the height of the “f” in Stanford.
- First tier entities:
- 12.75 pt Source Sans Regular, capitals and lowercase. Set kerning to optical.
- Rules:
- 0.60 point weight.
First Tier - Two Lines
- Logo size:
- 15 points on the height of the “f” in Stanford.
- First tier entities:
- 10.5/11.25 pt Source Sans Regular, capitals and lowercase. Set kerning to optical.
- Rules:
- 0.60 point weight.
Second Tier – One Line
- Logo size:
- 15 points on the height of the “f” in Stanford.
- First tier entities:
- 8.25 pt Source Sans Italic, capitals and lowercase. Set kerning to optical.
- Rules:
- 0.60 point weight.
- Second tier entities:
- 10.5 pt Source Sans Regular, capitals and lowercase, set kerning to optical.
Second Tier – Two Lines
- Logo size:
- 15 points on the height of the “f” in Stanford.
- First tier entities:
- 8.25 pt Source Sans Italic, capitals and lowercase. Set kerning to optical.
- Rules:
- 0.60 point weight.
- Second tier entities:
- 10.5/11.25 pt Source Sans Regular, capitals and lowercase. Set kerning to optical.
Vertical Configuration
- Logo size:
- 15 points on the height of the “f” in Stanford.
- First tier entities:
- 12.75 pt Source Sans Regular, capitals and lowercase. Set kerning to optical.
- Rules:
- 0.60 point weight.
