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Design Implementation: Getting to Market

Monday, June 20, 2016 to Friday, August 26, 2016
Course topic: 


Taking a product or service to market is the final stage in a design-led innovation process, and can be just as creative as the earlier brainstorming and prototyping stages. This course will focus on how and why design plays a crucial role in the successful launching and marketing of any business. You will learn how to determine market “fit” and begin a relationship with your community of users or customers; how to monitor trends and cultural shifts that impact product design; and the importance of a well-designed brand strategy and how it is communicated through every touchpoint with customers. We will also cover how design relates to business models and why investors are increasingly attracted to design-led businesses. The overarching goal is to provide a solid understanding of design principles that can contribute to and influence every viable business.

No previous business or design training is necessary.

Christopher Ireland, Adjunct Professor, Design, California College of the Arts; Founder, Mix & Stir Studio

Christopher Ireland is a co-author of China’s New Culture of Cool and Rise of the DEO: Leadership by Design. She advises early-stage startups and teaches entrepreneurship. Previously, she was CEO of Cheskin, a consultancy focused on design innovation that supported Microsoft, Intel, Pepsi, and Apple, among others. Ireland received an MBA from UCLA.

Textbooks for this course:

No required textbooks

DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)- See more at: