Marketing

Insights

A fan cheers his team from the crowds | Kevin Jairaj - USA TODAY Sports/Reuters
April 19, 2018
Written

Three Trends Shaping the Sports Industry

The annual Sports Innovation Conference brought athletes, owners, and technologists to Stanford GSB to talk about the future of the game.

Insights

People work in cubes with their Apple computers at the Airbnb office headquarters in the SOMA district of San Francisco, CA. | Reuters/Gabrielle Lurie
April 9, 2018
Written

The Secrets of Staying Power

How the best brands came to be recognized around the world.

Insights

A dazed man with an overlay of symbols of eyes, shopping carts, computers and other marketing symbols | Photo Illustration by Tricia Seibold with iStock/izusek and iStock/axel2001
April 12, 2018
Written

The Science Behind Cambridge Analytica: Does Psychological Profiling Work?

The researchers who warned about abuses of Facebook data show how psychological profiling gets results.

Insights

A woman runner wearing a fitness tracker stops to tie her shoe | iStock/monkeybusinessimages
February 13, 2018
Written

Why Do We Avoid Information Right When We Need It Most?

Comparing ourselves to others can help us meet goals — especially if the timing’s right.
Programs for Executives

Marketing Programs

Dates TBD
In-person|Mexico City, Mexico
Full-time
26 Mar 2019 – 29 Mar 2019
In-person|Stanford University
Full-time
09 Jul 2019 – 12 Jul 2019
In-person|Stanford University
Full-time

Latest Stories in Marketing

September 7, 2018
Written

The Power of Telling It Like It Is

In Panama, a new study finds that kids are more likely to drink healthier beverages if you speak the truth — subtly.
September 7, 2018
Written

What’s the Value of Labor When It’s a Labor of Love?

Artisans who find meaning in their masterpieces are more likely to charge less to connoisseurs.
July 13, 2018
Written

Can Ad-Skipping Be Good for Advertisers?

TV sponsors will soon know when you click away, and that’s valuable information.
April 19, 2018
Written

Three Trends Shaping the Sports Industry

The annual Sports Innovation Conference brought athletes, owners, and technologists to Stanford GSB to talk about the future of the game.
April 12, 2018
Written

The Science Behind Cambridge Analytica: Does Psychological Profiling Work?

The researchers who warned about abuses of Facebook data show how psychological profiling gets results.
April 9, 2018
Written

The Secrets of Staying Power

How the best brands came to be recognized around the world.
February 13, 2018
Written

Why Do We Avoid Information Right When We Need It Most?

Comparing ourselves to others can help us meet goals — especially if the timing’s right.
February 2, 2018
Written

The Rebel Behind Africa’s Telecom Revolution

How Strive Masiyiwa used street theater (and lawyers) to dominate a mobile marketplace.
January 8, 2018
Written

Disguised “Native” Ads Don’t Fool Us Anymore

Online shoppers are savvy enough to discern sponsored listings from organic content — but the ads still work.
November 15, 2017
Written

“Why Is She Telling Us to Eat Grass?”

The challenge of running a health food company in a country where being overweight is a sign of success.