From a reader named Kevin O’Toole comes a bleg that needs input from people with experience in the realms of running, races, and maybe Olympic competition. (We tussled with Olympic medal counts here; and Justin Wolfers harnessed your collective wisdom when he ran the Stockholm Marathon.) Here’s Kevin’s story:
For the past few years, I’ve had some ongoing bets with friends at work (a supply-chain management company in Atlanta) around weight loss and fitness — just to stay in shape and keep it interesting. We’ve refined things based on the concept we liked at StickK.com (haven’t been there in a while, but I heard about it on Freakonomics).