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@GoogleB2BTeam

Google's B2B Team (Official): Here to provide the latest industry news & data

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Joined December 2010
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  1. Jul 17

    How timely customer connections drive growth: A Q&A with Laura Beaudin, ... via

    1 retweet
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  2. Jun 6

    The B2B Buyers Online & Offline Retail Reality - Think with Google

    1 retweet
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  3. Apr 12

    One hand: Almost 1 in 3 researchers have a short path...just 2 touch points before heading to the the brand site to convert. Other hand: 34% take 53 days to purchase and have 23 digital touch points.

    2 replies 1 retweet 4 likes
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  4. Apr 12

    Based on research we've segmented B2B researchers into 4 buckets (committed, quick decision makers, competitive and thorough researchers). Point being this group is incredibly diverse

    1 reply 4 likes
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  5. Apr 12

    Shared today at eMerging Mindsets: via @GCPBigData

    1 reply 2 likes
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  6. Apr 12

    How do we get from sales & marketing to smarketing?

    2 replies 5 likes
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  7. Apr 12

    19% of purchases influenced by sales rep. 54% of purchases influenced by Digital. Could we make sales reps more effective by breaking down silos?

    1 retweet 3 likes
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  8. Apr 12

    See how your brand’s mobile web speed stacks up to the competition and learn how to delight customers with fast, frictionless mobile experiences.

    1 reply 1 retweet 3 likes
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  9. Apr 12

    Mobile pages that load 1second faster see up to 27% increase in conversion rate -- How fast is your site?

    2 likes
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  10. Apr 12

    B2B mobile site visits up 2x in 2017

    2 retweets 3 likes
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  11. Apr 12

    18% gain in likelihood to purchase when shown emotional ad at the end of the purchase journey vs 10% gain in likelihood to purchase when shown a rational ad at the end of the purchase journey

    2 likes
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  12. Apr 12

    B2B buyers know what they want -- 68% of have a brand in mind, 97% end up purchasing that brand

    1 retweet 5 likes
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  13. Apr 12

    Emotional ads lift consideration and purchase intent.

    1 reply 4 likes
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  14. Apr 12

    Emotions are the most important factor behind decision making.

    3 likes
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  15. Apr 12

    B2B buyers on average have only 3 brands in their consideration set

    3 retweets 3 likes
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  16. Retweeted
    Apr 12

    Leading brands use multiple, integrated data sources to uncover insights about their customers.

    18 retweets 22 likes
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  17. Apr 12

    Back in the saddle & excited to be live at Google B2B Conference eMerging Mindsets

    1 like
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  18. Jan 29

    Cloud AutoML: Making AI accessible to every business

    2 replies 2 retweets 4 likes
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  19. Retweeted
    Jan 24

    This year’s Google I/O will happen May 8-10 in Mountain View

    21 retweets 30 likes
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  20. Jan 24

    US Manufacturing Primed for Another Growth Year

    4 retweets 7 likes
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