It's NOT a "Nuclear Option"!
Republicans and conservative news media outlets like Fox News keep repeating an error made by new Senator Scott Brown (R-Mass), when he mistakenly called the Senate process of reconciliation "the nuclear option." He used the wrong term. Now everyone else is, too. Constantly.
Cable TV's Secret Spin
Cable news programs on MSNBC, CNN, CNBC and Fox News routinely use commentators with financial conflicts of interest that they fail to disclosed to viewers. Lobbyists, PR flacks and corporate officials regularly appear promoting their clients' interests, but are only identified as "Former Governor," "Republican Strategist" and "Retired U.S. Military," without disclosing their blatant lobbying connections.
Power Companies Dump Front Group
Progress Energy is the latest in a growing number of energy companies abandoning the pro-coal industry front group, the American Coalition for Clean Coal Electricity, which has been spending $40 million a year to promote the myth of "clean coal." Progress Energy serves 3.1 million customers in Florida and the Carolinas, and it follows Duke Energy, Alcoa and other power generators in pulling out of ACCCE.
Take Action This Week on Banking!
Financial reform in the Senate is at a critical juncture, as Senate Democrats attempt to achieve a bipartisan bill. Conservative Senator Bob Corker (R-TN) appears to be in the driver’s seat. Corker is an advocate of putting the Consumer Financial Protection Agency (CFPA) into the Federal Reserve, an institution almost as unpopular with the public as the IRS.
Healthwashing Soda
As state and local governments consider taxing soda and sugary drinks to raise money and address the national obesity epidemic, manufacturers of sugary drinks -- like countless other industries -- are taking PR cues from the tobacco industry to defeat the initiatives. The PR tactics they are using are starting to be old hat. By now, everyone should be able to spot them, but just in case you're not up to speed on your corporate PR literacy, here's what to look for:
Step One: Position your product as the solution, not the problem
Coca Cola, Pepsico and Dr. Pepper Snapple Group are running print and TV ads promoting their joint initiative to remove full-calorie, artificially-sweetened drinks from schools. At the same time, Americans Against Food Taxes, the front group for the sugary drink manufacturers, is sending out emails boasting that soda companies have replaced full-calorie soft drinks with "smaller-portion" and "portion-controlled" beverages, real juice and bottled water in schools. Voila'! Their products are no longer the problem, they are part of the solution. Even better, now they'll get kids to buy more bottled water -- which costs them next to nothing to make -- at a dollar a bottle. Score!
Reality TV Star Pushes Financial Reform
Today the Funny or Die crew took the fight for financial reform to a new level, tapping the talents of reality TV star Heidi Montag who delivers the message that "with hidden fees and standard interest rate increases, that $11,000 jaw line can end up costing $50,000 dollars!" Montag is famous for her multiple plastic surgeries featured recently on the cover of People magazine.
High-Fructose Public Relations
Nutrition experts are battling sugar industry trade groups over over public information about the health hazards of sugar, high-fructose corn syrup (HFCS) and other caloric sweeteners. Nutrition experts say that the sweeteners added to soft drinks and countless other foods and beverages increase the risk of cardiovascular disease, and promote weight gain by adding empty calories to the average diet. Making matters worse for corn refiners, Pepsico is offering "Pepsi Throwback" and "Mountain Dew Throwback," two versions of the popular soda drinks made with "natural sugar" instead of HFCS, and sporting a "rad vintage look." But HFCS manufacturers say their products don't cause health problems or weight gain. To make their point, the Corn Refiners Association (CRA) is running a series of TV ads aimed at boosting the image of HFCS and convincing people that they are misled by marketing tactics that imply that products labeled "high-fructose corn syrup-free" are healthier than products with HFCS. CRA also launched sweetsurprise.com, a Web site featuring photos of cute, slender, healthy-looking kids and families happily eating, drinking and riding bikes. The site touts the benefits of HFCS and has articles countering claims that HFCS has any relationship to obesity and other health problems.
Fooled You! The Military's Afghanistan PR Fib
The U.S. media told the public for weeks that a big, offensive battle was taking place in Marja, in Afghanistan, a "city of 80,000 people" in Helmand province which was also the logistical hub of the Taliban. The description gave the impression that the U.S. presence in Marja was a major strategic objective, and that the city was more important than other district centers in the province. But the picture the military painted of Marja and duly reported by a biddable news media was one of the most dramatic pieces of misinformation so far in the entire war, aimed at hyping the offensive as a big turning point in the conflict. In truth, Marja is not a city or even a town, but either a few groups of farmers' homes or a large farming area encompassing much of the southern Helmand River Valley. The sparsley populated area is completely rural, with no incorporated city or town. The fiction that Marja was a city of 80,000 got started at a briefing given by officials on February 2 at the U.S. Marine base called Camp Leatherneck. Officials referred to Marja as a populous city. The Associated Press put out an article that same day saying they expected up to 1,000 insurgents were "holed up" in the "southern Afghan town of 80,000 people," a statement that evoked a picture of house-to-house, urban street fighting. ABC News perpetuated the myth the next day, in a story that referred to the "city of Marja" and claiming that the city and its surrounding area were "more heavily populated, urban and dense than other places the Marines so far have been able to clear and hold." The rest of the news media fell in line, giving fake descriptions of a densely populated, urban Marja, often using the terms "city" and "town" interchangeably, without fact-checking the descriptions. On February 22, the Washington Post reported that the decision to launch the big offensive against Marja was intended largely to impress U.S. public opinion with the military's effectiveness in Afghanistan by showing that it could achieve a "large and loud victory." The false idea that Marja was a significantly large city center was an essential part of that message.