Inside AdWords blog has a new URL
You may have noticed the Inside AdWords blog has a new domain: https://adwords.googleblog.com/. That’s because Google is moving its blogs to a new domain to help people recognize when they’re reading an official blog from Google. These changes will roll out to all of Google’s blogs over time. The previous address will redirect to the new domain, so your bookmarks and links will continue to work.

Join us next week, July 13th at 10am PDT/1pm EDT, for a live event for agencies on the ad approval process.

This is the second event in our four-part series for agencies. We'll share must-know tips to resolve your ad disapprovals faster and on your own! RSVP here to receive a reminder before the event starts: https://goo.gl/pLarI1

Official Guide to Optimizing TrueView Video Ads for Performance

Video consumption has gone from primetime to ‘all-the-time.’ From teens to adults, people spend as much time watching online video as they do watching TV.

There have never been more opportunities for brands to connect with consumers through the power of video and YouTube. We’ve published a new guide, Press Play on TrueView Video Ads, to help you understand how to optimize TrueView ads to support your performance goals. It touches on topics such as:
+ Understanding TrueView ads and how to measure success
+ Capturing attention with compelling TrueView ads
+ Reaching highly-qualified audiences with YouTube
+ Tracking and optimizing video ads

Check out these TrueView video ads best practices to drive more leads or conversions for your business: https://goo.gl/GyyZWh

There’s one big benefit to getting attribution right: growing your business by investing your resources in the right places at critical points in the buying journey. Assess how important going beyond the last click is for you. Get the guide to attribution modeling in Google Search: https://goo.gl/SaJLqQ #GoogleBestPractices

In February, we announced ( https://goo.gl/XXkpyE ) that the Google Display Network and DoubleClick Digital Marketing are now going 100% HTML5. Starting June 30th, 2016, display ads built in Flash can no longer be uploaded into AdWords and DoubleClick Digital Marketing.

AdWords advertisers who use Flash ads in their campaigns have several ways to ensure your creative can continue to show on the Google Display Network. Read more here: https://goo.gl/ZBq5DR

Official Guide to Increasing App Engagement with AdWords
You’ve pulled out all the stops to get the right people to find your app. The next step is to make sure people keep using it.

Learn how to increase engagement with your mobile app by following this official AdWords guide: https://goo.gl/PyR9ze #GoogleBestPractices

New Guide: Tailor Your Ads With Dynamic Remarketing
If you think people make purchase decisions quickly, think again. Today’s consumers visit websites at least 6 times, on average, in the purchase process [1]. And for those who abandon a shopping cart, 75% say they intend on returning to a company’s website to make a purchase [2].

We’ve created a new best practices guide, Tailor Your Ads with Dynamic Remarketing (https://goo.gl/i4cwvS), to help advertisers win those crucial “ready-to-buy” moments with dynamic remarketing and relevant ads. As business data feeds are crucial to dynamic remarketing campaigns, this guide focuses on how to create and optimize your feeds. It covers topics such as:
+Setting up high-quality business data feeds
+Providing complete product data
+Keeping your business data feed fresh
+Activating dynamic remarketing ads

Check out these dynamic remarketing best practices (https://goo.gl/i4cwvS) to drive more relevant ads and improved campaign performance.

[1] Source: Google/Nielsen Study: Mobile Path to Purchase: Five Key Findings (https://goo.gl/c0ttFo), November 2013
[2] Source: BI Intelligence Study: Shopping Cart Abandonment Report (http://goo.gl/qKg7e1), March 2015.

Dynamic Search Ads are becoming even more relevant

Dynamic Search Ads (DSA) ( https://goo.gl/vgecYC ) allow you to dynamically create and show ads to people interested in your products and services -- without the need to manage keywords or ads. Over the next several months, we’re rolling out improvements to DSA campaigns to ensure your ads show for more relevant searches and result in better performance. For example, ads that point to a landing page about iced coffee makers will be less likely to show for less relevant searches like "iced coffee."

As we roll out these changes, you may see fluctuations in performance. We recommend monitoring your DSA campaigns using the search terms report ( https://goo.gl/L4sq8k) and optimizing accordingly. Try looking at conversion rate or return on investment -- in addition to clicks and clickthrough rate -- when evaluating performance. You can also learn more about optimizing your Dynamic Search Ads with our Best Practices guide: https://goo.gl/MsDMyR.

Join us next week, July 6th at 10am PDT/1pm EDT for a live event on billing and invoicing for agencies! This is the beginning of our four-part series for agencies, and we'll start with a full overview of billing and invoicing options available in AdWords. RSVP here to receive a reminder before the event starts: https://goo.gl/uNyMWZ

We are excited to share some important changes to the Google Partners program. Meet the new Google Partner badge with specializations!

This new badge will allow you to find an agency with the right skill set for your advertising needs. To learn more, check out our latest blog post: https://goo.gl/kGOUx8

In February, we announced ( https://goo.gl/XXkpyE ) that the Google Display Network and DoubleClick Digital Marketing are now going 100% HTML5. Starting June 30th, 2016, display ads built in Flash can no longer be uploaded into AdWords and DoubleClick Digital Marketing.

AdWords advertisers who use Flash ads in their campaigns have several ways to ensure your creative can continue to show on the Google Display Network. Read more here: https://goo.gl/ZBq5DR

Google’s Official Best Practices newsletter is perfect for getting AdWords tips and product insights. It features 3-minute videos and advice to help improve your campaigns. Sign up here: https://goo.gl/4lmcyn