Facebook works with advertisers to help them understand how their ads are performing with people they are trying to reach. One way advertisers can understand if people like their advertisements is through sponsored polls.

You may see an advertiser sponsored poll in your News Feed if you are in the sponsoring advertiser's target audience. If you choose to respond to this poll, Facebook doesn't show the advertiser any personally identifying information about you and your responses are not added to or shown on your profile.