How businesses use Google ads
All kinds of businesses rely on Google AdWords to improve online sales, generate new leads or keep customers coming back for more.
AdWords has been my most effective means of advertising since the beginning—which is why it gets 90 percent of my advertising budget.
Founded in 2001, glassybaby sells unique, handblown glass votives in over four hundred colors. Their handmade products are available over the internet and at a few select retail locations in Seattle and San Francisco. The company considers online advertising an important piece of their web growth, and plans to keep investing in AdWords.
You can see what keywords are converting. You can see which ads are effective in driving traffic to the site. AdWords is an indispensable product for any commerce strategy.
Ryan Vesler started Homage to offer customers a window to the past, with vintage t-shirt designs celebrating music, sports, pop culture, and more. Today, local fans flock to his stores to see, touch, and try on Homage's unique shirts – and Adwords helps attract even more customers, both online and in person.
AdWords helped us generate site traffic. It is my impression that 80 percent of search traffic comes from Google.
Walnut Creek Dental has been offering comprehensive family and cosmetic dentistry since 1965. The key to their success has always been patient-centered care – a commitment they're able to share more widely since getting their business on the web in 2009. By using AdWords to draw potential patients to their online video testimonials, the Walnut Creek Dental practice has grown almost 35%.
It's great that AdWords lets us target our ads to our delivery area, so we aren't wasting money on clicks from people we can't serve.
Terra Organics was founded to provide customers with a seasonal, home-grown CSA, combined with year-round delivery of premium, organically grown fruits and vegetables. They started using AdWords in 2010, and attribute 25 percent of their new customers to their targeted search campaigns.