BUS 28 — Funding a New Enterprise
Summer
Tuesdays
Date(s)
Jun 23—Aug 11
8 weeks
Drop By
Jul 6
Units
2Fees
Open
You have an idea to solve a problem, you have created the product or service to address this problem, you have proven the concept, and now you are ready to launch your new enterprise. But how to get it funded? This course will provide students with
a balanced technical and historical perspective of the role and methodology of venture capital and angel financing from the perspective of both the startup
or early-stage company and the investor. Included in this process will be an overview of the public equity marketplace and venture financing industry, including angel investors, incubators, and accelerators. The course will cover the concepts of risk and reward, organizing the startup enterprise, equity and debt instruments, preparing the business plan and “pitch,” details of term sheet and valuation negotiations, and subsequent financing rounds, including the IPO process. Each step in preparing to raise venture financing and actually doing so considers the perspective of the financier: the one who determines who gets funded—and who does not.
James A. Terranova, Director, WS Investments, Wilson Sonsini Goodrich & Rosati
James Terranova is director of WS Investment Company, the in-house venture capital/private equity funds at the law firm of Wilson Sonsini Goodrich & Rosati. He is responsible for selecting and monitoring investment opportunities from among WSGR’s private client and venture capital/private equity funds. Previously, he was an adjunct professor of finance at Menlo College.Textbooks for this course:
No required textbooks