BUS 74 — Principles of Invention and Innovation
Summer
Thursdays/Saturday
7:00—8:50 pm
Date(s)
Jun 25—Aug 1
6 sessions
Drop By
Jul 15
1 Units
Fees
$400
Limit
28
Closed
Please Note: Class sessions: 5 Thursdays, June 25, July 9, July 16, July 23, July 30, 7:00 – 8:50 pm; Workshop: Saturday, August 1, 10:00 am – 4:00 pm
This course is designed to help you acquire new problem-solving skills in business and technology. We will explore and apply systematic methods for discovering, analyzing, and solving high-value problems. We will also learn how to integrate the systematic approach to invention and innovation with Design Thinking, Agile design, and Lean Startup methods.
Some of the biggest problems facing today’s entrepreneurs, technologists, and business people require solutions that do away with the status quo. They require breakthrough innovation that makes existing approaches obsolete. In this course, we will set out to identify problems whose solutions create new systems, establish new processes, and set new agendas. Throughout, we will learn how to recognize such high-value problems and convert them into scalable solutions. Specifically, we will study advanced brainstorming methods, practice using tools for solving the “innovator’s dilemma,” and generate testable hypotheses for Lean startups. In addition, we will see how to avoid typical mistakes that doom to failure innovation efforts of startups and established companies. The course will culminate in an invention workshop where participants will practice their newly learned skills to solve real-life problems. The course is intended for inventors, entrepreneurs, R&D managers, and IP professionals in high tech industries. Whether you are a novice or a veteran, you will acquire an arsenal of creative tools for idea development and innovation.
Some of the biggest problems facing today’s entrepreneurs, technologists, and business people require solutions that do away with the status quo. They require breakthrough innovation that makes existing approaches obsolete. In this course, we will set out to identify problems whose solutions create new systems, establish new processes, and set new agendas. Throughout, we will learn how to recognize such high-value problems and convert them into scalable solutions. Specifically, we will study advanced brainstorming methods, practice using tools for solving the “innovator’s dilemma,” and generate testable hypotheses for Lean startups. In addition, we will see how to avoid typical mistakes that doom to failure innovation efforts of startups and established companies. The course will culminate in an invention workshop where participants will practice their newly learned skills to solve real-life problems. The course is intended for inventors, entrepreneurs, R&D managers, and IP professionals in high tech industries. Whether you are a novice or a veteran, you will acquire an arsenal of creative tools for idea development and innovation.
Eugene Shteyn, Director, Inflexion Point Strategy
Eugene Shteyn holds twenty-nine US patents. He is the co-author of Scalable Innovation: A Guide for Inventors, Entrepreneurs, and IP Professionals. He is also a founder of Invention Spring, an intellectual property consulting company whose clients have included Apple, Blade Networks, IBM, and Roche.Textbooks for this course:
(Required) Shteyn and Shtein, Scalable Innovation (ISBN 978-1466590977 )
(Recommended) Kahneman, Thinking Fast and Slow (ISBN 978-0374533557)
(Recommended) Eric Ries, The Lean Startup (ISBN 978-0307887894)
(Recommended) Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future (ISBN 978-0804139298)
(Recommended) Kahneman, Thinking Fast and Slow (ISBN 978-0374533557)
(Recommended) Eric Ries, The Lean Startup (ISBN 978-0307887894)
(Recommended) Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future (ISBN 978-0804139298)