How leading brands may leverage a Design Thinking approach to become ever more participatory, experiential and experimental.
Fall 2014
Mon/Wed/Fri Sep. 22, 24, 26, 29 & Oct. 1, 3
3:15p – 6:15p
Studio 2
MKTG 552
2 Units
GSB Pass/Fail
Building Innovative Brands is a hands-on two-week dive into how leading brands may leverage a Design Thinking approach to become ever more participatory, experiential and experimental. Together, we will explore how leading organizations stoke conversations, co-create experiences, spark stories and build engaging relationships with consumers.
Inspired by provocative real-world examples and industry guests, diverse student teams will employ human-centered design methods to conceive of and visualize their own creative proposals for how the Stanford Athletic Department could engage in innovative, brand-enhancing new ways. Student teams will ultimately pitch their experience design concepts to the Athletic Department leadership for feedback, consideration and potential real-world implementation by Stanford.
Visit our website for more information: http://dschool.stanford.edu/buildinginnovativebrands/
Teaching Team
Chris Flink, d.school, GSB, IDEO
Jennifer Aaker, GSB
Apply
Enrollment limited to 44 graduate students. Applications close on Monday, Sept. 15. Deadline has been extended to 11:59pm. Apply here: http://bit.ly/BIBFall2014
Questions
jaaker@stanford.edu, cflink@stanford.edu
