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STRAMGT 321: Create a New Venture: From Idea to Launch I

This is an integrated lab course in Entrepreneurship designed to teach students the process of creating a new viable venture ¿ from idea to launch. It is a dynamic and interactive course organized around projects undertaken by teams of 3 to 4 registered students from the Sloan and MBA programs, together with other graduate students within Stanford who bring expertise of particular relevance to the idea being pursued. This course is designed not only for students with immediate entrepreneurial aspirations, but also for any student considering starting an entrepreneurial venture at some point in his or her career.nnThe course is a two quarter class, with admission to the class by team and idea. In the winter quarter, teams will research, craft, and morph their idea into a viable business concept. In the spring quarter they will further refine their concept and develop a strategy and plan to attract financial, human and other resources. At the end of the spring quarter, teams will present their plan to a panel of experts and potential investors to simulate the funding process.nnThe new course builds on a predecessor course S356 ¿Evaluating Entrepreneurial Opportunities¿ and encapsulates new and important research and findings as they relate to the process of new venture creation. The teaching method is primarily learning by doing (LBD) through a structured process and supported by relevant lectures. Learning is further enhanced through meetings with the instructor, coaching by experienced mentors and review by peers. Field research as well as prototype product development are integral to the course. nnSince admittance to S321/S322 is by team and the quality of their idea, team formation takes place during the autumn quarter. Informal student mixers and seminars will be held to facilitate team formation and idea generation. Each team must consist of at least 2 enrolled Sloan students and preferably 1-2 enrolled graduate students from the MBA program or other Schools ¿ Engineering, Medicine, Law, Science, Education ¿ to bring diversity and depth to the team. The application-selection process is described on the S321/S322 website.
Units: 4 | Grading: GSB Letter Graded
Instructors: Rohan, D. (PI)
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