printer friendly pagePOLECON 528: Measuring Opinion and Sentiment
Measuring the opinions and sentiments of consumers and employees are important responsibilities of several areas of managerial responsibility including marketing, strategy, business development, and sales. We focus on three main approaches learning the preferences of key stakeholders in the design of products and services: (1) surveys; (2) experiments; and (3) "big data." Topics include sampling, questionnaire design, and experimental design and methodology. The main assignment will be a group project. Students should have either taken Data & Decisions or have some familiarity with statistics.nn
Units: 2
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Grading: GSB Student Option LTR/PF
Instructors:
Malhotra, N. (PI)
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