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Chris Flink

Chris Flink
Lecturer in Marketing
Academic Area: 
Marketing

Teaching Statement

Chris Flink is a partner at IDEO, a Lecturer in Marketing at the Graduate School of Business, and a Consulting Associate Professor at the Hasso Plattner Institute of Design ("d.school") which he helped establish at Stanford. He has served on the d.school's Strategy Board and leadership team since its inception, and has taught courses within the Engineering department such as Advanced Product Design (ME 216B) and Human Values in Design (ME 313) since 1999. He has also guest lectured on the strategic application of design thinking at Wharton and Columbia Business School. In 2011, he co-taught the Brands, Experience; Social Technology ("BEST") course, followed by Social Brands (MKTG 541) and Building Innovative Brands (MKTG 552) in Spring 2012, 2013 and 2014 with Professor Jennifer Aaker. In 2013 he also co-taught Designing Empathy-based Organizations ("d.ORG", GSBGEN 555). In 2014 he was honored to accept a post as Resident Fellow within a vibrant undergraduate live-learn community on east campus. Chris is passionate about helping students develop their own creative confidence. His teaching leverages his twenty years of experience helping organizations of all kinds innovate and grow.

Bio

Chris Flink, a partner at IDEO and consulting associate professor at Stanford University, considers innovation a team sport and dives into interdisciplinary challenges with generative optimism and a balanced, strategic perspective.
 
In his 16+ years with IDEO, Chris has played a variety of roles, from heading the firm’s Consumer Experience Design practice to co-founding its New York office. He’s led diverse programs in collaboration with such clients as Target, Apple, JetBlue, Citrix, Bridgewater, and P&G.
 
Today, he continues to thrive at the intersection of inspired design, business, and people. He leads a community of extraordinary designers and a set of key client relationships, guiding portfolios of innovation projects in retail, technology, consumer products and organizational change.
 
Chris teaches at Stanford University with adjunct appointments from both the Graduate School of Business and the School of Engineering – the same institutions that granted him degrees and helped inform his ever-expanding view of what it means to be a designer. Since 1999, he’s taught a range of courses on human-centered innovation and most recently co-created popular Org Design and Social Brands courses. He’s one of the founding faculty members of the d.school, a renowned institute for design at Stanford that he helps lead. He’s also delivered guest lectures at Wharton and Columbia business schools, and presented at TEDx as well as the World Economic Forum in Davos, Switzerland.
 
Chris joined the Board of Directors of Fiserv (NASDAQ: FISV) in 2012, and then the Board of Directors of E*TRADE Financial Corporation (NASDAQ: ETFC) in 2013. He also contributes on advisory boards for Target, IDEO.org, and JetBlue.

Academic Degrees

  • MS in Management, Stanford GSB, 2005
  • BS in Engineering/Product Design, Stanford University, 1994

Professional Experience

  • Partner, IDEO, June 1997-present

Awards and Honors

  • Chilton Memorial Prize for Excellence in Product Design, Stanford, School of Engineering, 1994

Courses Taught

Degree Courses

2013-14

Organizations are often designed for efficiency or optimization of workflow, not for user empathy. How do you design for both? This pop-up class is geared toward the design (or redesign) for empathy-based organizations. It will teach early-stage...

Building Innovative Brands is a hands-on two-week dive into how leading brands may leverage a Design Thinking approach to become ever more participatory, experiential and experimental. Together, we will explore how leading organizations stoke...

2012-13

A hands-on two-week survey of Marketing's cutting edge, where bold brands are becoming ever more open, participatory, experiential & experimental. nnnInspired by a smattering of provocative real-world examples and mind-blowing guests, diverse...

2011-12

As savvy consumers are increasingly participating in brands rather than merely receiving their messages, how do leading organizations stoke conversations, co-create experiences and stories, and build engaging relationships with consumers?...

2010-11

How do leading organizations create compelling brands and connect through experiences? As today's savvy consumers are increasingly participating in brands (rather than merely receiving their messages), how do companies foster better experiences,...

Stanford University Affiliations

Greater Stanford University

  • Affiliation commas wrapper

    Consulting Associate Professor and Founding Faculty member, Hasso Plattner Institute of Design at Stanford, (the "d.school")