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Nir Eyal

Lecturer, Marketing
Nir Eyal
 Lecturer in Management
Academic Area: 
Marketing

Bio

Nir Eyal writes and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products. Nir founded two technology companies since 2003 and lectures at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.

Courses Taught

Degree Courses

2013-14

GSBGEN 516: Using Neuroscience to Influence Human Behavior

Why is it so difficult to change human behavior? Why is it that more than 80% of individuals who sign up for fitness classes drop out within a few weeks, even a few days? Why is it that despite the dramatic increase in devices and apps that are...