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Robert E. Siegel

Robert Eric Siegel
Lecturer, Organizational Behavior
RobertE.Siegel
Lecturer in Organizational Behavior
Academic Area: 
Organizational Behavior

Research Statement

Robert Siegel researches strategy and innovation in technology-based companies. Additionally, Robert explores the founding, growth and exit issues around startups and new ventures, as well as product management and product development best practices and methods.

Research Interests

  • Entrepreneurship
  • Venture capital
  • Strategy
  • Technology
  • Innovation
  • Startup
  • Product management

Bio

Robert Siegel is Lecturer in Organizational Behavior where he has led primary research and written cases on Google, Box, AngelList, SurveyMonkey, Zuora, Minted, StubHub, Axel Springer, General Electric and Starbucks (La Boulange), amongst others. 

He is also a General Partner at XSeed Capital, bringing leadership in strategy definition, operational execution, and international sales and marketing for companies of all sizes. Robert’s investment areas include enterprise software, business operations where computational technology helps automate/improve company performance, and computing platforms that shape both business and consumer behaviors. He sits on the Board of Directors of Lex Machina, SIPX, Zooz, DropThought, CirroSecure and ZipLine, and he spearheaded XSeed’s investments in Pixlee, Chatous, Neon and Breeze.

Robert is the Co-President of Stanford Angels & Entrepreneurs, an alumni association that fosters relationships to strengthen the Stanford startup community, as well as the Chairman of the Strategic Advisory Board for TTTech in Vienna, Austria. Robert has co-authored several articles for California Management Review, is a Wall Street Journal Startup Guru, and is a frequent contributor to Forbes and VentureBeat.

Prior to joining XSeed, Robert was General Manager of the Video and Software Solutions division for GE Security, with annual revenues of $350 million. Robert was also Executive Vice President of Pixim, Inc., a fabless semiconductor firm specializing in image sensors and processors (acquired by Sony). Before Pixim, Robert was Co-Founder & Chief Executive Officer of Weave Innovations Inc. (acquired by Kodak), a network services developer that invented the world’s first digital picture frame, and delivered photos and other digital media to PCs and internet / mobile devices.

Robert served in various management roles at Intel Corporation, including an executive position in their Corporate Business Development division, in which he invested capital in startups that were strategically aligned with Intel’s vision. Previous to Intel, Robert was promoted to a series of senior sales and marketing positions at GeoWorks, which went public in 1993.

Robert holds a BA from UC Berkeley, an MBA from Stanford University, is the co-inventor of three patents and served as lead researcher for Andy Grove’s book Only the Paranoid Survive.

Academic Degrees

  • MBA, Stanford GSB, 1994
  • BA, University of California, Berkeley, 1989

Academic Appointments

  • Lecturer, Stanford GSB, 2011-present

Professional Experience

  • General Partner, XSeed Capital, 2008-Current
  • General Manager, Video Software and Solutions, GE Security, 2004-2007
  • Executive Vice President, Pixim, Inc., 2001-2004
  • CEO and Co-Founder, Weave Innovations, Inc., 1998-2001
  • Senior Manager, Desktop Products Group and Corporate Business Development, Intel Corporation, 1994-1998
  • Manager, International Sales and Marketing, GeoWorks, 1986-1992

Publications

Journal Articles

Robert A. Burgelman, Robert E. Siegel. California Management Review. University of California Press, 2008, Vol. 50, Issue 3, Pages 140-167.
Robert A. Burgelman, Robert E. Siegel. California Management Review. 2007, Vol. 49, Issue 3, Pages 6-26.

Courses Taught

Degree Courses

2013-14

This course is offered for students who at some time may want to undertake an entrepreneurial career by pursuing opportunities leading to partial or full ownership and control of a business. The course deals with case situations from the point of...

This course focuses on the strategic management of technology-based innovation in the firm. The purpose is to provide students with concepts, frameworks, and experiences that are useful for taking part in the management of innovation processes in...

Stanford Case Studies

SM215 | Box Building the Next Generation Enterprise Software Company
Robert Burgelman, Robert Siegel, Shalie Gaskill2013
SM190B | First Solar, Inc. in 2013
Robert A. Burgelman, Robert Eric Siegel, Morgan Hallmon2013
SM176B | Google’s Android in 2013 An Increasingly Dynamic Landscape
Robert A. Burgelman, Robert Eric Siegel, Ibrahim Elbouchikhi, Jonathan Karmel, Alan Chiu2013
E478A | La Boulange Exiting to a Large Statetgic Buyer (A)
Robert Siegel, Austin Kiessig2013
E478B | La Boulange Exiting to a Large Strategic Buyer (B)
Robert Siegel, Austin Kiessig2013
SM185C | TTTech (C) 2013 Hitting the Gas Pedal
Robert Siegel2013
SM182B | Zuora in 2013
Robert A. Burgelman, Robert Eric Siegel, Maalika Manoharan2013
SM209A | Invitrogen (A)
Robert A. Burgelman, Robert E. Siegel, Rosy Lee2012
SM209B | Invitrogen/Life Technologies (B)
Robert A Burgelman, Robert E Siegel, Rosy Lee2012
SM210 | Waste Management's Organic Growth Group
Robert A Burgelman, Robert E Siegel, Tomas Uribe2012
SM190 | First Solar, Inc. in 2010
Robert A. Burgelman, Robert Eric Siegel, Morgan Hallmon2010
SM185A | TTTech (A) Seeking Growth and Scale in New and Existing Markets
Robert Burgelman, Lyn Denend, Robert Siegel2010
SM185B | TTTech (B): The Path Forward
Robert Burgelman, Lyn Denend, Robert Siegel2010
SM148 | GE Security: Seeking Growth in Video Solutions Amidst GE's Transformation
Robert Burgelman, Lyn Denend, Robert Siegel2006
SM126B | Matrix Semiconductor Inc. (B) Transitioning from Innovation to Execution
Robert Burgelman, Lyn Denend, Robert Siegel2005
SM132A | StubHub (A), January 2004
Adam Block, Robert Burgelman, Robert Siegel2005
SM132B | StubHub (B), Taking Hold of Product Strategy
Adam Block, Robert Burgelman, Robert Siegel2005
SM126A | Matrix Semiconductor Inc: Tackling Challenges of Strategic Dimensions
Robert Burgelman, Lyn Denend, Robert Siegel2004

Stanford University Affiliations

Stanford GSB

  • Affiliation commas wrapper

    Faculty, Center for Entrepreneurial Studies