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Pedro M. Gardete

Pedro M. Gardete
Pedro M. Gardete
Assistant Professor, Marketing
PedroM.Gardete
Assistant Professor of Marketing
Academic Area: 
Marketing

Research Statement

Professor Gardete specializes in marketing strategies in contexts of high uncertainty. In his current work he studies the DRAM manufacturing industry and analyzes the use and value of market research information to aid in decision-making on significant industry investments. His research also spans the areas of truth-in-advertising, where he investigates favorable market conditions for advertising credibility to take place. A third stream of his research addresses the realm of online consumer ratings, and estimates their impact on other consumers’ opinions.

Bio

Pedro Gardete joined the Stanford Graduate School of Business as an Assistant Professor in 2011. He received a PhD in Business Administration,Marketing,from the University of California, Berkeley, and his master’s degree in Economics at the Catholic University of Portugal. Prior to his graduate studies he engaged in consulting activities for firms in the healthcare and energy sectors.

Professor Gardete teaches the core Marketing Management class in the MBA program. He previously taught courses in Microeconomics, Statistics and Decision-Making and Optimization.

Publications

Journal Articles

Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications
Pedro M. Gardete. Journal of Marketing Research . June 2015, Vol. 52, Issue 3, Pages 360-374.
Multiplicity of Equilibria and Information Structures in Empirical Games: Challenges and Prospects (forthcoming)
Ron N. Borkovsky, Paul B. Ellickson, Brett R. Gordon, Victor Aguirregabiria, Pedro M. Gardete, Paul Grieco, Tod Gureckis, Teck-Hua Ho, Laurent Mathevet, Andrew Sweeting. Marketing Letters. 2014.
Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
Pedro M. Gardete. Marketing Science. July 2013, Vol. 32, Issue 4, Pages 609-621.

Working Papers

Informative Advertising with Discretionary Search | PDF
Pedro M. Gardete, Liang Guo, January 2015
Competing Under Asymmetric Information: The Case of DRAM Manufacturing | PDF
Pedro M. Gardete, December 2014

Courses Taught

Degree Courses

2014-15

MKTG 240: Marketing Management

The objectives of this course are to introduce students to the substantive and procedural aspects of marketing management and to sharpen skills for critical analytical thinking and effective communication. Specifically, the goals are to introduce...

MKTG 695: Directed Research

This course is designed to prepare new marketing PhD students for conducting rigorous, independent research. In this course, the student will work closely with a faculty member in collaborative research activities and will become familiar with...

2013-14

MKTG 240: Marketing Management

The objectives of this course are to introduce students to the substantive and procedural aspects of marketing management and to sharpen skills for critical analytical thinking and effective communication. Specifically, the goals are to introduce...

2012-13

MKTG 240: Marketing Management

The objectives of this course are to introduce students to the substantive and procedural aspects of marketing management and to sharpen skills for critical analytical thinking and effective communication. Specifically, the goals are to introduce...

2011-12

MKTG 240: Marketing Management

The objectives of this course are to introduce students to the substantive and procedural aspects of marketing management and to sharpen skills for critical analytical thinking and effective communication. Specifically, the goals are to introduce...

Insights by Stanford Business

writtenPedro Gardete: Should Competitors Share Information?
May 14, 2015
Information-sharing can help better predict market ups and downs.
writtenPedro M. Gardete: Fellow Airline Passengers Influence What You Buy
February 6, 2015
Seeing someone make a purchase makes us more likely to do the same.
writtenPedro Gardete: When Do Advertisers Tell the Truth?
November 5, 2013
A marketing professor explores what happens when the interests of an advertiser and a consumer aren’t such a perfect match.