printer friendly pageGSBGEN 543: The Power of Stories in Business
In this class, we will illuminate the power of story in business by revealing the key elements of storytelling, discussing the power of the verbal as well as the visual, and uncovering how storytelling helps build brands and organizations that align their brand value proposition with their internal culture. This skill is important if you are a new venture trying to build a reputation, or you are an established company trying to grow and innovate.
Units: 2
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Grading: GSB Student Option LTR/PF
Instructors:
Aaker, J. (PI)
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