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Marketing
Latest Stories in Marketing
October 6, 2015
Mark Leslie: Putting the “We” in Leadership
Being a leader isn’t about being the smartest person in the room.
September 18, 2015
The “Wild West” of Innovation is Hotter Than Ever
How to become part of the future of the Internet of Things.
September 3, 2015
How to Handle Audience Skepticism
Anyone with a novel idea, from an entrepreneur to a product marketer, should know how to handle a suspicious audience.
August 20, 2015
Susan Akbarpour: “I Want to Change the Way People Shop”
The founder of online tool Mavatar discusses consumer behavior, persistence, and the value of transparency.
August 14, 2015
Where Does Your Product Fit in the Market?
The best entrepreneurs marry conviction with adaptability.
August 7, 2015
Working Across Genres Can Dilute Your Brand
Combining categories makes it harder for people to understand what you are doing.
August 4, 2015
Is the Responsible Food Trend Sustainable?
The organic food movement has momentum, explains an owner of San Francisco grocer Bi-Rite Market.
July 29, 2015
How to Tell the Story of Your Brand
Aim for “subtle” product pitches, and find ways to bring your brand loyalists face-to-face with each other.
July 6, 2015
Pedro M. Gardete: Should Competitors Share Information?
Concealing knowledge could hurt your company and your industry.
June 19, 2015
Benoît Monin: How Men React When Their Masculinity is Questioned
Findings have implications for how marketers sell products to men.