Catchy phrases aren’t always the best way to help potential customers make decisions.
A Stanford GSB professor of marketing explains why engaging your audience is key to success.
In a new book, television show host JJ Ramberg shares tips for small business owners and investors.
The founder of boot and apparel maker Ariat International says entrepreneurs should visualize "massive success from day one."
The CEO of Shmoop discusses entrepreneurship, salesmanship, and how to inspire kids to learn.
The founder of Stella & Dot discusses leadership, emotional intelligence, and an "angel in a cowboy hat."
Award-winning economist Susan Athey, noted econometrician Guido Imbens, corporate finance expert Joshua Rauh, and others to join Stanford GSB faculty.
A social scientist says the key may be in the messaging.
How lessons from behavioral science could help increase turnout.
GSB Marketing Professor Jennifer Aaker says social media can help for-profits, nonprofits, and government organizations address a deficit of trust in our current culture.
