1 - 1 of 1 results for: STRAMGT+562

In today's competitive marketplace, smart companies from Fortune 500 firms to early stage start-ups rely on innovation to keep them one step ahead of the game. The role of intellectual property (IP) as a strategic business asset has been punctuated by the recent multi-billion dollar deals involving patent portfolios, as well as the fierce patent wars raging in courts around the world. nnThis class will help you understand the value of IP, by thinking strategically about how to effectively leverage the trade secrets, patents, technologies, trademarks, structures and processes that are critical to many businesses. The class will focus on the state-of-the-art, best practices related to IP strategy, and how they are shaped by economic, strategic, legal, regulatory, and market factors. nnThrough a combination of case studies, class discussion and guest speakers, the class will cover a variety of issues shaping a successful IP strategy in today's global marketplace. Some of the topics we will cover include:n n- Building and managing an IP portfolio that is aligned with business objectives; n- The innovation cycle and technology transfer mechanisms; n- Extracting value from the IP portfolio through transactions (e.g., licensing, sale, enforcement); n- IP valuation in financial reporting; n- Tax planning related to IP (e.g., cross border transfer pricing, IP holding companies); n- Review of corporate IP litigation and the principals of IP damages; n- Patent reform and the role of the U.S. Patent & Trademark Office (USPTO); n- IP strategies for start-ups & entrepreneursnnRon Kasznik is Professor of Accounting (Stanford GSB). Ms. Efrat Kasznik is an IP valuation and strategy expert, with 20 years of consulting experience, focusing on helping companies bring their innovation to market. She is the founder and President of Foresight Valuation Group, an IP consulting firm providing valuation and strategy. Ms. Kasznik is a member of the leadership committee of the Licensing Executives Society (LES) High Tech Sector, and has been listed on the IAM Strategy 300 list of top IP strategists in 2013.