On July 30, the Centers for Medicare & Medicaid Services (CMS) launched a new set of outreach and educational materials (called Living Well) to help Medicaid and Children’s Health Insurance Program (CHIP) agencies and partners emphasize the importance of the preventive services Medicaid and CHIP offer, like checkups, vaccines and screenings. The materials feature ready-to-use, customizable posters, fact sheets, and social media posts, as well as tips for implementation.