“When you turn on the TV or go online, you hardly ever see any really cool ads for fruits and vegetables. Instead every year, the average kid in this country sees more than 5,500 TV ads for unhealthy foods and just 100 ads for foods like fruits and vegetables,” Mrs. Obama said. “We all know that advertising works. We know that those commercials influence almost everything we do, the clothes we buy, the foods we eat and so much more. So we figured why shouldn’t fruits and vegetables get in on a little bit of the action?”