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Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

|E572
Robert Burgelman, Robert Siegel, Henry Lippincott
2015

The case follows PayPal, a digital payments platform that found early success processing online payments for purchases on eBay, which acquired the company in 2002.  The case begins by describing the decision by eBay in...

|E576C
Mark Leslie, Sara Rosenthal
2015

The Dawn Lepore case presents a series of dilemmas that one woman, Dawn Lepore, deals with in her professional career that present her with a series of challenging issues.  The case starts off with ...

|E576B
Mark Leslie, Sara Rosenthal
2015

The Dawn Lepore case presents a series of dilemmas that one woman, Dawn Lepore, deals with in her professional career that present her with a series of challenging issues.  The case starts off with ...

|E576A
Mark Leslie, Sara Rosenthal
2015

The Dawn Lepore case presents a series of dilemmas that one woman, Dawn Lepore, deals with in her professional career that present her with a series of challenging issues.  The case starts off with ...

|E576 Background
Mark Leslie, Sara Rosenthal
2015

The Dawn Lepore case presents a series of dilemmas that one woman, Dawn Lepore, deals with in her professional career that present her with a series of challenging issues.  The case starts off with background...

|E574
Robert Siegel, Mark Leslie, Matthew Saucedo
2015

This case explores the rise and fall of Nebula Inc., a company that industry experts had originally predicted would become the market leader in the hybrid cloud computing market. In its early days, Nebula seemed...

|E571B
Robert Siegel, Sara Rosenthal
2015

Part B describes the challenging negotiations that Davis went through with VMware to finally arrive at a price before both sides reached the dreaded “deal fatigue.”  After presenting the price to his board, one board...

|E571A
Robert Siegel, Sara Rosenthal
2015

Virsto, a storage virtualization company, was founded in 2007 by Mark Davis, Alex Miroshnichenko, and Serge Pashenkov.  Davis founded Virsto after managing a series of technology startups, many of which were ultimately acquired by big...

|SM215B
Robert Siegel, Robert Burgelman, Shalie Gaskill
2015

As Box continued to mature as a company, the firm fought through the ups and downs of being a highly visible hyper-growth Silicon Valley firm. Box struggled to get its IPO completed, having to deal...

|HR41B
Kathryn Shaw, Debra Schifrin
2015

This case picks up where “LinkedIn and Modern Recruiting (A)” left off, detailing the company’s innovations in hiring practices, which included its highly effective use of LinkedIn profile and resume data. As part of these...

|HR41A
Kathryn Shaw, Debra Schifrin
2015

In 2015, LinkedIn, the world’s largest professional network, was experiencing explosive growth, and it needed to hire the very best people quickly to support and fuel that growth.  This case discusses LinkedIn’s hiring approach and...

|SM246
Robert A. Burgelman, Debra Schifrin
2015

This 2015 case is about the internal organizational transformation of the Hewlett Packard (HP) Enterprise Group (EG), which brought in $28 billion in annual revenue and had 50,000 employees.  “EG Ignite,” led by a small...

|OB91B
Sarah Soule, Davina Drabkin
2015

The B case begins with the consultants’ proposal to Kim Markey, executive director of revenue cycle at Huntington Hospital (HH).   The proposal is untraditional in that it is focused on more than revenue enhancement—it includes...

|OB91(A)
Sarah Soule, Davina Drabkin
2015

Kim Markey began as executive director of revenue cycle at Huntington Hospital (HH) in November 2012.  Located in Pasadena, California, HH was a 625-bed non-profit regional medical center that was named among the top-performing hospitals...

|IDE-09
Jesper Sorensen, Laurent De Clara
2015

In early 2014, Tara Fela-Durotoye, the founder and CEO of House of Tara, was contemplating one of her greatest achievements to date. Her company had been named by L’Oréal as a strategic distributor for...

|SI-128
Laura Arrillaga-Andreessen, Sarah Murray
2015

In 2000, Charles Best, a social studies teacher working in a school in the Bronx, New York, scraped together $2,000 to pay an overseas web designer to build a rudimentary website he had designed using...

|L25VC
Lara Tiedens, Davina Drabkin
2015

This is a role-play case, intended for use in a leadership development course for MBA students. The case has four roles: two for students playing the co-founders of a startup and two for students/coaches playing...

|L25CF
Lara Tiedens, Davina Drabkin
2015

This is a role-play case, intended for use in a leadership development course for MBA students. The case has four roles: two for students playing the co-founders of a startup and two for students/coaches playing...

|GS87
Hau Lee, Sheila Melvin
2015

Li & Fung Limited (LF), a Hong Kong-based multinational, was a global leader in consumer goods design, development, sourcing, and distribution.  LF managed the entire supply chain for retailers and brands around the world by...

|A225
Lisa De Simone, John R. Robinson, Bridget Stomberg
2015

In 2004, Congress passed the American Jobs Creation Act of 2004 (AJCA).  Several corporate benefits were included in this sweeping legislation, including the introduction of tax credits to encourage the development and use of alcohol...