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Jennifer Aaker: Capturing the Power of Empathy
Marketing Entrepreneurship
Video

Jennifer Aaker: Capturing the Power of Empathy

Why product designers should put themselves in the shoes of their consumers.
December 10, 2015|by Jennifer Aaker

Stanford Graduate School of Business Marketing Professor Jennifer Aaker shows the value of harnessing empathy to design products, and improve the performance of employees.

We don't full appreciate the importance of empathy in designing great products.
Jennifer Aaker

aaker video

Marketing, Career & Success Entrepreneurship
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