11/20/2015 – Fidelity Joins Growing Field of Automated Financial Advice (The New York Times)

Fidelity Investments is flirting with the investment robots. Fidelity is testing its own automated investing platform, which it is calling Fidelity Go. The move puts the company into head-to-head competition with so-called robo-adviser start-ups like Betterment and Wealthfront, as well as traditional players like Vanguard and Schwab that recently began offering similar services. The Fidelity details are listed in a Securities and Exchange Commissionfiling, and a company phone representative confirmed the existence of the new service, as did a Fidelity spokesman.

Read the full article in The New York Times.