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Microeconomics for Managers

Microeconomics for Managers

Norton, 2004

This outstanding text underscores the connections between contemporary microeconomics and business, using full-length, integrated case studies to show prospective managers how economic models can yield answers to practical problems.

Developed over the course of ten years at Stanford GSB, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter’s five forces, signaling, transaction costs, and incentives.

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