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Charles A. Holloway

Charles A. Holloway
Professor Emeritus, Operations, Information & Technology
Contact Info
Kleiner Perkins Caufield & Byers Professor of Management, Emeritus

Research Statement

Professor Holloway’s research interests span two areas. The first focuses on the creation of competitive advantage in supply networks. These networks are characterized by the extensive outsourcing, domestically and internationally, that increasingly forms the economic model for global firms. They include networks in both factor markets and product markets where positioning of firms and products is key to competitive offerings. The work involves analyzing strategic as well as managerial options. The second interest involves the problems of small, rapidly growing, entrepreneurial companies that face a different set of challenges than established firms.


Charles Holloway is the holder of the Kleiner, Perkins, Caufield & Byers Professorship in Management Emeritus. Professor Holloway has become a leader in the study and teaching of entrepreneurship, supply networks, and technology management. He has recently developed two new courses in this area, Evaluating Entrepreneurial Opportunities and Strategy and Management in Supply Networks. He also teaches courses on the formation of new ventures. He is one of the directors of the Stanford Center for Entrepreneurial Studies at the Graduate School of Business aimed at curriculum development and research on smaller, rapidly growing companies. He was the founding co-chair of the Stanford Integrated Manufacturing Association, a cooperative effort between the Graduate School of Business and the School of Engineering, which focuses on research and curriculum development in technology and manufacturing, and helped develop a joint program to prepare doctoral students in this area.

Professor Holloway has a BS in electrical engineering at the University of California, Berkeley, and an MS in nuclear engineering and PhD in business administration at the University of California, Los Angeles. He joined the faculty of the Stanford Graduate School of Business in 1968, where he has served in a variety of positions at the GSB, including Associate Dean for Academic Affairs, from 1980-87 and 1990-91, as well as in the University, most recently as chair of the University Commission on Graduate Education. Prior to coming to Stanford, Professor Holloway served as assistant to the Technical Director at Naval Reactors, a joint organization of the Atomic Energy Commission and the Bureau of Ships, where he worked closely with Admiral H.G. Rickover on the development of nuclear powered-ships. He also worked as a senior engineer for Bechtel Corporation’s Scientific Development Department.

Professor Holloway has served as a board member for more than 10 start-up companies in a range of industries. He is currently on the board of SRI International as well as several smaller companies. He is the author of Decision-Making Under Uncertainty: Models and Choices, co-editor of The Perpetual Enterprise Machine–Seven Keys to Corporate Renewal Through Successful Product and Process Development, and many articles in the field of management.

Academic Degrees

  • PhD, University of California, Los Angeles, 1969
  • MS, University of California, Los Angeles, 1964
  • BS, University of California, Berkeley, 1959

Academic Appointments

  • At Stanford University since 1968.
  • Codirector, Center for Entrepreneurial Studies, Stanford GSB, 1996-2013
  • Associate Dean for Academic Affairs, Stanford GSB, 1990–1991
  • Visiting Professor, Massachusetts Institute of Technology and Harvard University, 1988–1989
  • Dean for Academic Affairs, Stanford GSB, 1980–1987
  • Teaching Fellow, UC Los Angeles, 1965–1966

Professional Experience

  • Co-chairman, Stanford Integrated Manufacturing Association, 1990–1995
  • Senior Engineer, Bechtel Corp., 1964–1965
  • Assistant to the Technical Director, U.S. Navy/Atomic Energy Commission, 1959–1963


Journal Articles

Mark Leslie, Charles A. Holloway. Harvard Business Review. July 2006.
J. Michael Harrison, Charles A. Holloway, James M. Patell. Measures for Manufacturing Excellence. Harvard Business Press, 1990, Pages 309-352.

Working Papers

An Interactive Procedure for the School Boundary Problem With Declining Enrollment | PDF
Charles A. Holloway, Rosser Nelson, Donald Wehrung, Michael Zeitlin1973
Job Shop Scheduling with Due Dates and Overtime Capability | PDF
Charles A. Holloway, Rosser Nelson1972
Job Shop Scheduling With Due Dates And Variable Processing Times | PDF
Charles A. Holloway, Rosser T. Nelson1972
A New Approach To Job Shop Scheduling With Due Dates | PDF
Charles A. Holloway, Rosser Nelson1971

Stanford Case Studies

Envia Systems | E407
Arar Han, Charles Holloway, John Morgridge2012
StudyBlue (A) | E373A
Charles Holloway, Claire Magat, John Morgridge2012
StudyBlue (B) | E373B
Charles Holloway, John Morgridge, Sara Rosenthal2012
Note on Creating a Viable Venture | E402
Arar Han, Charles Holloway, Lisa Sweeney2011
Freedom Financial Network | E335
Charles Holloway, Jocelyn Hornblower2009
TerraPass | E311
Bethany Coates, Charles Holloway2009
Crocs (A): Revolutionizing an Industry's Supply Chain Model For Competitive Advantage | GS57A
Charles Holloway, David Hoyt, Hau Lee, Michael Marks, Amanda Silverman2007
KongZhong: Growth in a Dynamic Environment | E243
Patrick Arippol, Charles Holloway2007
Packet Design | E258
Katherine Bose, Charles Holloway2007
Evolution of the Xbox Supply Chain | GS49
Charles Holloway, David Hoyt, Hau Lee2006
ExlService, Business Process Outsourcing in India | E221
Charles Holloway, John Morgridge, Joshua Spitzer2006
Flextronics: A Focus On Design Leads To India | OIT45
Charles Holloway, David Hoyt2005
TerraMai: Reclaimed Woods From Around The World | E192
Charles Holloway, Joshua Spitzer2005
Good Technology | E151
Jamie Earle, Charles Holloway2003
MailFrontier | E174
Charles Holloway, Alexander Tauber2003
Netflix - Going Public | E155
Charles Holloway, John Morgridge, Alicia Seiger2003
Network Appliance (C), The Growth of Network Appliance | E55C
William Barnett, Charles Holloway, Jamie Earle2003
Network Appliance (D) | E55D
William Barnett, Charles Holloway, Jamie Earle2003
Veritas Software | E69
Charles Holloway, John Morgridge, Pratap Mukherjee2003
Zaplet | OIT37
Jeff Eisen, Charles Holloway, Mark Leslie2003
Digital Island, Inc. (A): In Transition | E123A
Andrea Higuera, Charles Holloway, John Morgridge, Dan Thomas2002
Digital Island, Inc. (B): Managing The Wild Ride | E123B
Andrea Higuera, Charles Holloway, John Morgridge, Dan Thomas2002
Escalate: Order-Centric Applications | OIT36
Jeff Eisen, Charles Holloway2002
eSourcing Strategy at Sun Microsystems | OIT34
Andrea Higuera, Charles Holloway2002
Flextronics: Supply Chain Relationships in the EMS Industry | OIT35
Charles Holloway, David Hoyt2002
Gordon Biersch: New Challenges and Opportunities | E122
Andrea Higuera, Charles Holloway2002
Handspring - \"Partnerships\" | SM79
Janet Feldstein, Christopher Flanagan, Charles Holloway2002
Industry Note on Supplier Relationship Management (SRM) Software | OIT30
Andrea Higuera, Charles Holloway2002
SunWest Medical Services | E107
Christopher Flanagan, Charles Holloway2002
Intuit Inc.: From Products to Services in the Information Age | GS21
Lyn Denend, Charles Holloway, Hau Lee, Terry Taylor2000
Hotmail Corporation | E64
Charles Holloway, Pratap Mukherjee1999
World Wrapps | E68
Charles Holloway, Pratap Mukherjee1999
Cisco Systems, Inc., Acquisition Integration for Manufacturing | OIT26
Charles Holloway, Nicole Tempest, Steven Wheelwright1998
Synoptics | E57
Charles Holloway, John Morgridge1998
Valuation Techniques | E53
Charles A. Holloway, H. Irving Grousbeck, Alex Tauber1998
Contract Manufacturing Decision at AlphaTech, Inc. | OIT19
J. Michael Harrison, Charles Holloway,1997
Computer System Design and Development at MasPar | OIT7
J. Michael Harrison, Charles, Halloway1994
Worldwide Purchasing at General Motors | OIT6
Charles Holloway1994
Hewlett-Packard Personal Office Computer Division - Abridged | DS83
Macon Finley, J Michael Harrison, Charles Holloway1989
Reference Note on Process Design | OM11
Charles Holloway1969

Stanford University Affiliations

Stanford GSB

  • Director, Center for Entrepreneurial Studies

Service to the Profession

  • Board of Directors, SRI International, 2001-present

In the Media

How to Learn the Art of Lateral Thinking
Financial Times, February 2001

Insights by Stanford Business

November 6, 2015
It's not just about the product.
October 28, 2013
A serial female entrepreneur advises women to take risks early in their careers.
September 1, 2006
Researchers suggest a more measured approach to market development could reduce startup flameouts.

School News

July 15, 2007
Douglas Burgum and Robert Kagle, both MBA ’80, were inspired by their 25th reunion to honor Chuck Holloway and create The Charles A. Holloway Professorship.