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David Bruce Montgomery

Professor Emeritus, Marketing
Contact Info
Sebastian S. Kresge Professor of Marketing, Emeritus
Academic Area: 

Research Statement

Analysis of competitor response and decision making, strategy, marketing strategy, global strategic alliances, globalization of marketing, global account management, modeling business-to-business buyer behavior, empirical analysis of the manufacturing/marketing interface, methods and applications of meta-analysis.


David B. Montgomery is Kresge Professor of Marketing - Emeritus, Dean - Emeritus and Consultant/Visiting Professor of Marketing and Management at Singapore Management University. He has published over 100 articles and 10 books and special journal issues relating to marketing science, marketing, strategy, and global marketing and management. He is an INFORMS Fellow (2009) and is an Inaugural Fellow of the INFORMS Society for Marketing Science (2008) and was awarded the 2002 AMA Career Contributions to Marketing Strategy award. He has served on the editorial boards of seven leading marketing/strategy/management science journals.

Academic Degrees

  • PhD in Management Science, Stanford University, 1966
  • MS in Mathematical Statistics, Stanford University, 1964
  • MBA, Management Science, Stanford University, 1962
  • BS in Electrical Engineering, Stanford University, 1960

Academic Appointments

  • At Stanford University since 1970
  • Dean, School of Business Singapore Management University, 2003-2005
  • Consultant/Visiting Professor of Marketing and Management (2006 - 2014) and President's Tenure and Academic Committee (2013 - 2015), Singapore Management University.
  • University Distinguished Professor, HK Polytechnic University, 2008
  • Doctor Honoris Causa, Limburgs Universitair Centrum, Belgium, 1998
  • Executive Director, Marketing Science Institute, Cambridge, MA, 1995-1997
  • Academic Trustee 1994 - 2000 and Executive Director's Council ( 2000 - ) Marketing Science Institute
  • Senior Research Associate, Marketing Science Institute, Harvard University, 1969-1970
  • Visiting Professor, Indian Institute of Management, Calcutta, 1969
  • Assistant-Associate Professor, Sloan School of Management, MIT, 1965-1970
  • Acting Instructor, Industrial Engineering, Stanford School of Engineering, 1964
  • First Departmental Editor for Marketing at the journal Management Science 1969 - 71.

Professional Experience

  • Principal, The MAC Group ( 1970 - 1990)

Awards and Honors

  • Fellow of the Institute for Operations Research and the Management Sciences, class of 2009
  • Inaugural Fellow, INFORMS Society for Marketing Science, 2008
  • Mahajan Award for Career Contributions to Marketing Strategy, American Marketing Association, 2002
  • Awarded Doctor ( Honoris Causa) for Contributions to Marketing Science and Strategic Management, especiall from a global perspective, LUC Belguim, 1998
  • Best Paper Award for First Mover Advantages, Strategic Management Journal 1988, by the Strategic Management Society, 1996.
  • Emeritus Professor Award , 2010 as part of Asia's Best B-School Awards by CMO Asia.
  • Runner up for Best paper award, AIB conference 2002 and Journal of Marketing 1979
  • Honorable mention for Odell award, Journal of Marketing Research, 1983
  • In study of the top 150 books and articles in Marketing, Stochastic Models of Buying Behavior was ranked # 9 and Management Science in Marketing was ranked # 13 and a MSI research paper was in the top ranked papers.
  • Cited by Hewlett Packard (1977) for outstanding contributions to the use of computers in business education.
  • Hightower Distinguished Lecturer in Marketing at Emory University, (November, 1995)
  • Elected to Tau Beta Pi Engineering Honorary Society as a junior, 1959.
  • First Departmental Editor for Marketing at Management Science, 1969 - 71
  • Editorial Board of Journal of Marketing (1970-73,1978-81, 1996- 1999) Journal of Marketing Research ( 1972 - 75), Annual Review of Marketing ( 1977-78), Strategic Management Journal ( 1981 - 84), Marketing Science ( 1981 - 83).
  • Additional Editorial Boards: J. of International marketing (1996-2003; Consulting Editor 2000-2003), J. of Academy of Marketing Science (2000-2003), J. of Marketing Education (2002)



George Day, David Bruce Montgomery Chicago: Journal of Marketing - American Marketing Association, 1999.
David Bruce Montgomery, Sharon V. Lockareff, David M. Rosen Stanford: Graduate School of Business, Stanford University , February 1990.
Rashi Glazer, David Bruce Montgomery Stanford: Graduate School of Business, Stanford University, March 1980.
David Bruce Montgomery, Dick R. Wittink Cambridge MA: Marketing Science Institute, 1980.
Gerald J. Eskin, David Bruce Montgomery Palo Alto CA: Scientific Press, February 1975.
Gary M. Erickson, James W. Hoag, David Bruce Montgomery Stanford: Graduate School of Business, Stanford University , August 1973.
David Bruce Montgomery TIMS, December 1971.
William F. Massy, David Bruce Montgomery, Donald G. Morrison Cambridge: MIT Press, July 1970.
David Bruce Montgomery, Glen L. Urban Engelwood Cliffs: Prentice Hall International Series in Management, 1970.
David Bruce Montgomery, Glen L. Urban Englewood Cliffs: Prentice Hall International Series in Management, 1969.

Book Chapters

David Bruce Montgomery, Marvin B. Lieberman. Handbook of Marketing Strategy. Elgar, 2011.

Courses Taught

Programs and Non-Degree Courses

Stanford Case Studies

Voice Mail Around the World | M279
David Montgomery1995
Levi Strauss Japan K.K. | M276
Elizabeth Carducci, Akiko Horikawa, David Montgomery1994
See's Candies, Japanese Market Entry (B) | M273B
David Montgomery1994
See's Candies, Japanese Market Entry (A) | M273
David Montgomery1993

In the Media

Insights by Stanford Business

June 1, 2008
A survey of graduating MBAs reveals how far they'll go to find an employer whose thinking is in sync with their own.
January 1, 2004
There is a strong argument for firms to become more socially responsible in order to attract MBA candidates.

School News

August 10, 2010
Internationally known for his work on consumer choice and sales force compensation, Seenu Srinivasan is also revered as a teacher and mentor.