Retail and e-commerce
Drive online and in-store sales with Facebook for Retail.
Do more at every stage of the buyer's journey, from discovery to purchase.
Reach
Drive brand and product awareness, and build anticipation for new launches by reaching the over 1.8 billion people who use Facebook each month.
Acquire
Find more leads and buyers with our effortless sign-up process and boost mobile app installs to develop deeper customer relationships.
Sell
Increase purchases, sign-ups and other valuable actions by unifying the entire shopping experience – from online spaces to physical shops.
SUCCESS STORY
ASOS drove sales by getting personal.
This mobile-first fashion retailer showed shoppers richly personalised adverts based on what they'd looked at in the past – for a dramatic increase in sales.
SUCCESS STORY
West Elm's launch in Europe was a smashing success.
As this home brand moved to a European market, it used Lookalike Audience on Facebook to reach 1.6 million new customers and increase purchase rates by 40%.
Upgrade your marketing toolkit
Find the right Facebook tools to address your biggest retail and e-commerce challenges.
Promote relevant products
Automatically display products from your catalogue based on what people are most likely to purchase.
Grow brand awareness
More than 1.2 billion people use Facebook every day. Help them to share and discover your business.
Get qualified leads
Make it easy for people to sign up or express interest by letting them submit pre-populated contact forms.
Close the loop offline
After people view or click on a Facebook advert, encourage them to visit your shop and make a purchase.
“
Facebook is an essential component of our marketing strategy. We've used Facebook and Instagram adverts to acquire tons of new customers and build a relationship with them that goes beyond just being the company that they buy underwear from. We plan to continue using Facebook to spearhead our aggressive customer acquisition goals.
Dan King
Director of Marketing, MeUndies
Get smarter about your customers
Festive season habits
Learn about festive season shopping trends and attitudes in 17 markets.
Strategic planning
Three Facebook researchers describe how efficient planning can drive sales.
Start growing sales today.
Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on our Facebook Business Page.