Getting started with adverts
Here's how to set up Facebook adverts and manage them.
What you need to start creating Facebook adverts
Your business goal – the reason why you're running the advert
An understanding of who you want to reach
A daily or lifetime budget for your advert
Photos or videos to feature in your advert
Choose your objective.
To choose the right advertising objective, answer the question "what's the most important outcome I want from this advert?" It could be sales on your website, downloads of your app or increased brand awareness.
Select your audience.
Using what you know about the people you want to reach – such as age, location or many other things– choose the demographics and behaviours that represent your audience.
Decide where to run your advert.
Next, choose where you want to run your advert, either on Facebook, Instagram, or the apps and websites in Audience Network – or across all of them. In this step, you can also choose to run adverts on certain mobile devices.
Set your budget
Enter your daily or lifetime budget, and the time period during which you want your adverts to run.
Pick a format
You can choose to show a single image or video, or multiple images and videos in your advert. Or you can choose to create a slideshow advert or canvas advert.
Place your order
When you submit your advert, it goes to our advert auction which helps get it to the right people.
Measure and manage your advert
Once your advert is running, you can track performance and edit your campaign in Facebook Adverts Manager, Power Editor or Business Manager. Within these tools, you can see if one version of your advert is working better than another, or if your advert isn't being delivered efficiently, and make adjustments accordingly.
Start running Facebook adverts to meet your business goals.
Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on our Facebook Business Page.