Buying Facebook adverts
Facebook adverts work on any budget and can be purchased in a variety of ways.
Create an AdvertHow much do Facebook Adverts cost?
You can run adverts on Facebook, Instagram and Audience Network on any budget. Some people spend more on coffee each day than they do on their advertising campaigns. The exact cost associated with your advert being shown to someone is determined in our advert auction. To better understand how much adverts cost, read about how the Facebook advert auction works.
How do I purchase adverts?
The most common way to purchase adverts for Facebook, Instagram and Audience Network is through one of our advert management tools, Adverts Manager and Power Editor. You purchase adverts by creating an advert and submitting it to our advert auction.
You're in charge
You set your budget and bid. We'll never spend more than your max.
For budgets of all sizes
Adverts are shown to people who are likely to be interested, so you get results.
Pay for the actions you want
Choose your objective – impressions, conversions – and only pay for those.
GOING ONCE, GOING TWICE
Submitting your advert to the Facebook advert auction
The advert auction determines which adverts should be shown to which people. Using information that you provide in the advert creation process, the auction shows your advert to the people who are most likely to be interested in it – for the price that you bid or less, and never higher.
In the advert creation process, you set parameters that the auction will use to deliver your advert to people, including:
Budget
You set your advertising budget – a total amount that you want to spend daily or over the course of the campaign – and can edit it at any time. You also set a bid – the maximum amount that you're willing to pay when someone sees your advert or takes your desired action.
Audience
You also choose who you want to see your advert. You can use demographics, such as age, gender and current cities, to connect with people, or things such as interests, devices or past actions.
Creative
Finally, you decide how you want your advert to look. You can use text, images and videos to capture people's attention. Once you've created your advert, it goes to our advert auction, where it will start being shown to people.
Options for everyone
To make it easy for every business and agency to purchase adverts, we have two speciality buying options. These options empower advertisers who are used to purchasing brand awareness and television media to purchase Facebook, Instagram and Audience Network adverts in similar ways.
Reach and frequency
When you want your advertising campaign to reach more than 200,000 people, reach and frequency buying gives you predictable, controlled advert delivery at a locked price.
Target Rating Points (TRP)
If you're used to purchasing TV adverts through Target Rating Points, you may be interested in purchasing video adverts for Facebook, Instagram or Audience Network in the same way.
Create an advert to start growing your business.
Additional resources
Take our e-learning course to learn more about buying adverts.
Marketing Partners
Get help buying adverts from a Facebook Marketing Partner or an Instagram Partner.
Advertiser Help Centre
Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on our Facebook Business Page.