Your people are here
Over a billion people use Facebook, Instagram and Audience Network every day. With our powerful audience selection tools, you can target the people who are right for your business. Using what you know about your customers, such as demographics, interests and behaviours, you can connect with people similar to them. There are three options for choosing your audience on Facebook:
Core Audiences
Select your audience manually based on characteristics, such as age and location.
Custom Audiences
Upload your contact list to connect with your customers on Facebook.
Lookalike Audiences
Use your customer information to find people similar to them on Facebook.
CORE AUDIENCES
Choose the people who you want to reach
Whether you're a florist who wants more local customers or an online electronics retailer looking for people who are interested in your products, our Core Audiences targeting options – the targeting features built into Adverts Manager and Power Editor – allow you to reach people based on their demographics, location, interests and behaviours.
Demographics
Choose people based on traits such as age, gender, relationship status, education, workplace, job titles and more.
Location
Reach people in areas where you want to do business. Even create a radius around a shop to help boost footfall.
Interests
Find people based on what they're into, such as hobbies, favourite entertainment and more.
Behaviours
Reach people based on their purchasing behaviours, device usage and other activities.
CUSTOM AUDIENCES
Get in touch with people you already know
Custom Audiences help you find your existing customers and contacts on Facebook. Connecting with people on Facebook who you are already connected to can help you foster relationships and drive sales. You can use one of these three sources to build your Custom Audience:
Loyal and potential customers
Your current customers and prospects
Website visitors
People who visit your website
Mobile users
People who use your mobile app
LOOKALIKE AUDIENCES
Build audiences based on people who are similar to your customers
Lookalike Audiences helps you find people on Facebook who are similar to your customers or contacts. It's a powerful tool that uses the insights you've gained from your Facebook marketing and increases your chances of reaching people who might be interested in your business.
AUDIENCE INSIGHTS
Learn more about your audience
Audience Insights helps you learn more about your target audiences. You'll gather aggregated attributes, such as interests and behaviours, that you can use to find new audiences who may be interested in your business.
Start connecting with the people who will love your business.
Additional resources
Learn more about choosing your audience in our e-learning courses on Core Audiences, Custom Audiences or Lookalike Audiences.
Marketing Partners
Get expert help with advertising from a Facebook Marketing Partner or an Instagram Partner.
Advertiser Help Centre
Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on our Facebook Business Page.