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An empirical and systematic investigation of documented messages in print, graphical, and audio-visual forms and observed human communication behaviors. Focuses on the design and execution of content analytic studies, including manifest vs. latent content, measurement issues, reliability and validity assessment, computer text analysis, and traditional human-coder techniques. Prerequisite: junior, senior or grad standing; COMM 106/206 or an equivalent course in basic social science research. Limited enrollment.