Maximize your revenue with native ads
Create a better user experience that maximizes your ability to monetize.
Why native with Facebook Audience Network?
Audience Network gives you access to Facebook advertisers worldwide. You can bring the same creative assets and people-based targeting that make Facebook ads so effective to life on your app or site, in native formats that match your design.
85%
of apps on Audience Network see higher Native CPMs vs Banner CPMs*
86%
of impressions on the Audience Network come from native ads*
Watch the video to learn more.
Watch the video to learn more.
Native insights and best practices
Learn how native ads can help you grow your business by maximizing revenue and improving your audience's experience.
Improve your audience's experience with native flow types
Ads that feel organic to the experience are more likely to get noticed and less likely to annoy your visitors. We've developed a series of “flow types” to help you find the placement style that best fits the way people enjoy your content.
The future of mobile is native
By 2020, the majority of mobile display ads will be native and represent $53 billion in advertiser spend, according to a research study from IHS**. The report finds that native ads deliver:
- Up to 60% more engagement**
- Up to 3X greater retention**
- Up to 2X higher eCPMs**
Adoption is growing at an astounding rate, and today's most successful mobile marketers are already using native. Are you ready to join them?
Easily integrate native ads that match your design
You've spent time and resources getting your design just right. Don't let ads get in the way. Need a bigger CTA button? Or a different color headline? With Audience Network you can tailor the different elements in your ad placements so they fit the look and feel of your original content.
Games
Lifestyle
C-Channel
Japanese online video lifestyle magazine C-Channel sees up to 35 USD peak eCPM with native ads.
News
Music
Social
Utility
360 Security
360 Security grew its daily native run rate from zero to $300K in just four months.
C-Channel
Japanese online video lifestyle magazine C-Channel sees up to 35 USD peak eCPM with native ads.
360 Security
360 Security grew its daily native run rate from zero to $300K in just four months.
* Source: Facebook Internal Data, Q4 2016 or 10/1 – 12/12 2016
** Source: IHS Research, commissioned by Facebook Audience Network, March 2016
Ready to go native?
View native ad guidelines, examples and templates to help you start building native ads today.
Native ads: eLearning
This Facebook Blueprint course shows you how to monetize your mobile app with Audience Network native ads.
Facebook Audience Network can help publishers and developers grow their business by driving advertiser value and engaging people through positive user experiences. Get the latest Audience Network news and more on our Facebook page.