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Autos

Sell more vehicles with Facebook for auto.

Guide auto shoppers from consideration to driving off the lot—and beyond

Accelerate every phase of the purchase lifecycle, from raising brand favorability, to selling more cars, to increasing visits to the service bay. Shoppers are their real selves on Facebook, so you can confidently reach hand-raisers, in-market shoppers and current owners.

Create demand using Facebook ads for autos

Create demand

Promote new features, models and benefits with Facebook's massive reach and ultra-specific shopper targeting.

Drive consideration using Facebook advertising for automotive

Drive consideration

Use data matching to accurately identify prospects, drive them to regional and dealer sites and kick off the purchase cycle.

Close the deal using Facebook ads for auto

Close the deal

Activate your CRM/DMS to develop custom messaging based on each customer's needs and guide them toward purchase.

Example of a Facebook dynamic ad from DASCARS on mobile

45kvehicle detail page views

SUCCESS STORY

DARCARS drove site visits with dynamic ads

DARCARS used dynamic ads to increase dealership site traffic, resulting in over 45,000 vehicle page views in three months at 92% lower cost per view.

SUCCESS STORY

Brown Chevy put local car sales into high gear

This Texas auto dealer ran lead ads to reach the local market. The result? 12.5X return on ad spend and 8 vehicles sold at a higher profit.

Example of a mobile Facebook ad from Brown Chevy

12.5xreturn on ad spend

Brown Chevy

Read their story

Get the tools to rev up your operations

Find the right Facebook ad solutions to help you meet your business goals at national, regional and local levels.

Show your automotive offers to a targeted audience with Facebook dynamic ads

Show the right offers

Automatically promote the vehicles and services that matter most to people.

Connect with existing customers using Facebook Custom Audiences

Connect with existing customers

Use contact lists, site traffic or app activity to reach people who have already shown interest in your business.

Use Facebook video ads for promoting your cars

Show off your offerings

Use video to display different facets of your vehicles and business in a dynamic way.

Track the results of your automotive Facebook ads

Track your results

Make better marketing decisions by tracking how people respond, both online and off.

Use lead generation ads to acquire more customers for your automotive business

Generate quality leads

Make it easy for people to learn about your dealership while you generate leads.

Show more of your car with the Facebook canvas interactive ad

Let people explore

Tell your dealership's story with our most immersive and customizable ad format.

Facebook ads have given my dealership the ability to target the exact customers that matter to me and my business. There is no other marketing solution in the world that allows me to target exactly who I want to speak to at the exact time I want to speak to them.

Local or regional dealer? Learn how Facebook can work for you

Take our elearning course developed just for local and regional dealerships. Get step-by-step guidance on how to use Facebook marketing tools to start driving auto sales today.

SUCCESS STORIES

See how auto companies are selling more by advertising on Facebook

Edmunds CDK

Edmunds CDK grew dealership visits 16.8% by targeting mobile shoppers

Castle Chevrolet

Castle Chevrolet targeted prospects within a small radius to sell 23 new cars

Maserati USA

Maserati USA used lead ads to draw a third of its leads and sell 127 Levantes

Reach more auto shoppers in your area

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