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Facebook ad targeting options

Choose your audience

Connect with the people who will love your business.

Go to Ads Manager

Your people are here

Over a billion people use Facebook, Instagram and Audience Network every day. With our powerful audience selection tools, you can target the people who are right for your business. Using what you know about your customers—like demographics, interests and behaviors—you can connect with people similar to them. There are three options for choosing your audience on Facebook:

Facebook Core Audiences targeting

Core Audiences

Select your audience manually based on characteristics, like age and location.

Facebook Custom Audiences

Custom Audiences

Upload your contact list to connect with your customers on Facebook.

Facebook Lookalike Audiences

Lookalike Audiences

Use your customer information to find people similar to them on Facebook.

Core Audiences
CORE AUDIENCES

Choose the people you want to reach

Whether you’re a flower shop that wants more local customers or an online electronics retailer looking for people interested in your products, our Core Audiences targeting options—the targeting features built into Ads Manager and Power Editor—allow you to reach people based on their demographics, location, interests and behaviors.

Facebook ad targeting Core Audiences options

Demographics

Choose people based on traits like age, gender, relationship status, education, workplace, job titles and more.

Location

Reach people in areas where you want to do business. Even create a radius around a store to help create more walk-ins.

Interests

Find people based on what they’re into, like hobbies, favorite entertainment and more.

Behaviors

Reach people based on their purchase behaviors, device usage and other activities.

Custom Audiences
CUSTOM AUDIENCES

Get in touch with people you already know

Custom Audiences help you find your existing customers and contacts on Facebook. Connecting with people on Facebook who you are already connected to can help you foster relationships and drive sales. You can use one of these three sources to build your Custom Audience:

Target existing customers

Loyal and potential customers

Your current customers and prospects

Target website visitors

Web visitors

People who visit your website

Target mobile app users

Mobile users

People who use your mobile app

Lookalike Audiences
LOOKALIKE AUDIENCES

Build audiences based on people similar to your customers

Lookalike Audiences helps you find people on Facebook who are similar to your customers or contacts. It’s a powerful tool that uses the insights you’ve gained from your Facebook marketing and increases your chances of reaching people who might be interested in your business.

Audience Insights
Facebook Audience Insights reporting
AUDIENCE INSIGHTS

Learn more about your audience

Audience Insights helps you learn more about your target audiences. You’ll gather aggregate attributes like interests and behaviors that you can use to find new audiences who may be interested in your business.

Start connecting with the people who will love your business.

Additional resources

Facebook Blueprint

Learn more about choosing your audience in our elearning classes on Core Audiences, Custom Audiences or Lookalike Audiences.

Marketing Partners

Get expert help with advertising from a Facebook Marketing Partner or an Instagram Partner.

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