Going against conventional wisdom, Absolute Value reveals what really influences customers today and offers a new framework — the Influence Mix, a new way of thinking about consumer decision making, which should help managers develop more
Whether you’re a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed “reply a
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference.
Through 25 years of teaching Stanford University’s famed Personal Creativity in Business course, Michael Ray discovered that people who move beyond ordinary success and achievement have a secret: They live for a “highest goal” that drives th
