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Digital Business: Data, Decisions & Platform Strategy Initiative

The Digital Business Initiative seeks to empower business leaders by equipping them with the tools and methods to analyze data and make informed decisions in data-rich environments. We investigate management issues related to organizing and leading data-driven initiatives in business and government.

Our research examines competitive strategy and entrepreneurship in digital platform markets, including online advertising, electronic payments, media, and other industries, including:

  • Auction-based platform markets
  • Managing supply and demand in digital marketplaces
  • Business model innovation
  • Pricing, exclusivity, and antitrust
  • Strategies employed by newcomers and incumbents

We also look at the types of questions that can be answered with data and statistics and what approaches are most appropriate, including:

  • Use of data and designing metrics to influence decision-making policy
  • Data-driven product design and experimentation (“A / B testing”)
  • Marketing analytics

Insights by Stanford Business

April 10, 2015
Becker Friedman Institute|University of Chicago undergraduates heard an array of views on the economic, moral, and political effects of so-called "big data" at a student-organized panel discussion held on April 10, 2015...
January 29, 2015
Not all big game TV commercials drive enough sales to offset the ad’s cost.
People watching a TV commercial on the big screen
September 20, 2013
The Stanford economist explains how troves of digital data will reshape competition.
Ways to Change monument