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Stephen J. Anderson-Macdonald

Stephen J. Anderson-Macdonald
Assistant Professor, Marketing
Contact Info
Assistant Professor of Marketing
Academic Area: 

Research Interests

  • Marketing and small business in emerging markets
  • Behavioural Economics and top-management decision making
  • Randomized-control trials (RCT's), natural experiments, and applied econometrics

Academic Degrees

  • Phd, Marketing, London Business School, 2011-2015
  • MRes, Marketing, London Business School, 2009-2011
  • MSc, Applied Economics, University of Minnesota, 2008-2009
  • MBA, Entrepreneurship and Technology, Queen's University, 2004-2005
  • BCom, International Business, University of Victoria, 1996-2001
  • Diploma, Science and Mathematics, Wellington Secondary, 1992-1996

Courses Taught

Degree Courses


The objectives of this course are to introduce students to the substantive and procedural aspects of marketing management and to sharpen skills for critical analytical thinking and effective communication. Specifically, the goals are to introduce...

Every business has two kinds of problems: 1) Not having customers and 2) everything else. Marketing addresses the first problem. With increased access to information and fast-changing technology the role of marketing has broadened significantly....

School News

October 6, 2015
New faculty and lecturers offer unique perspectives and experience to augment program offerings.