In the News
Amazon Crushes the Competition on App Downloads
Rebecca Borison, The Street on December, 01, 2015
A new study from Millward Brown Digital found that 76% of mobile shoppers had the Amazon app on their phone…View Article
Mobile web beats apps when it comes to hotel bookings
Martin Cowen, Tnooz on November, 18, 2015
A study of 2,000 US smartphone owners has found they are more likely to book a hotel room using the mobile web than an app. Millward Brown Digital produced the report and found that 44% of the sample had booked a hotel room in the past six months with 15% doing so using their phone…View Article
Press Releases
Video Viewing on Digital Now Matches Time Spent Watching TV, but Low Digital Ad Receptivity Brings Targeting and Creative Challenges
October, 14, 2015
AdReaction: Video Creative in a Digital World Examines Video Use By Multiscreen Users in 42 Countries and Explores Opportunities for Marketers Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms, yet remain less receptive to digital ads, found AdReaction: Video Creative in a Digital World (AdReaction…View Press Release
New study uncovers consumer behaviors and preferences around mobile application and browser use
October, 05, 2015
Millward Brown Digital, the world’s leading digital expert in helping clients grow great brands, today launched The New Mobile Mantra, a study that examines the current landscape of consumer mobile device use, particularly the preferences for applications (apps) versus browsers, and uncovers a new mantra: Acquire, Engage, Elevate…View Press Release