Football season tickets sold out; new system in for single-game sales

Stanford Athletics announced on Tuesday that football season tickets had completely sold out for the first time in school history as expectations and excitement for the defending Rose Bowl champions has steadily mounted with fall practices rapidly approaching.

The over 33,000 tickets that have been sold represents an all-time record for the program and means that single-game seats for home games at the 50,000-capacity Stanford Stadium will be at a premium, especially with 5,000 more seats being delegated to “The Red Zone” student section, a season ticket holder presale for single-game tickets, and required ticket allotment to visiting schools.

As a result of the overwhelming demand, it was announced Wednesday that single-game ticket sales for home games would take place under a “Predictable Dynamic Pricing” structure.

“In preserving single game ticket sales, we remain committed to segments of our global fan base that are unable to commit to season or mini-plan packages. Stanford football has seen record interest for season tickets and remaining inventory is exceptionally limited. That’s why we’ve chosen this predictable model for the remaining tickets,” said Kurt Svoboda, Stanford’s Senior Assistant Athletic Director.

Under the new structure, single-game tickets go on sale to the public on August 1st, with tickets for the marquee matchups against Oregon, Cal, and Notre Dame subject to the new system immediately, while the prices for games against San Jose State, Arizona State, Washington, and UCLA will be fixed until they become dynamic on August 15th.

For the marquee games, the price increments have already been released by Stanford Athletics. The tickets will start at a certain price on August 1st, decrease to a predetermined lower level on the 5th, again lower on August 8th, decrease once more on August 12th, and finally settle at market price from August 15th onward. These prices can be found on GoStanford.com.

“We believe it to be a transparent process in a high-demand environment. On August 1, fans can purchase tickets at the market’s current median price or wait to see if tickets remain at a lower price level,” Svoboda remarked.