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The Corporate Entrepreneur: Driving Innovation and New Ventures
Learn how to translate ideas into action using strategic frameworks and design thinking; then put theory into practice with real innovation projects.
Experience two one-week modules on campus filled with lectures, hands-on team projects, visits from guest speakers, coaching sessions, and pitch presentations at the end. In between the modules, you can apply your newfound strategies and insights on the job and work to further develop your project with team members, supported by faculty.
Every morning, you will learn strategic frameworks based on cutting-edge research from Stanford GSB faculty. Every afternoon, you’ll put theory into practice, working in small teams on an actual innovation project.
You will start at the Hasso Plattner Institute of Design (d.school), where you will learn the fundamentals of design thinking. You’ll build a business model, develop project milestones, and create an action plan for implementation that addresses internal resistance. You will work with a communications coach to hone your presentation skills and then pitch your team project to senior executives. This is learning by doing; this is innovation in action.
Key Benefits
Gain a set of comprehensive, actionable tools to move from idea to plan for execution so you can successfully drive change and innovate from within.- Learn key skills and frameworks for executing innovations: finance, design thinking, strategy, marketing, value chain, leadership, storytelling, and culture.
- Identify and overcome the challenges that established companies face when trying to innovate.
- Learn how to sell your idea within your organization, whether it involves introducing a product, entering a new market, making a strategic pivot, or changing the organizational design.
- Build a strong network of peers with whom you can interact and exchange ideas.
- Potentially develop your company’s new venture or tackle a business challenge (guaranteed if four to six participants from one company attend).
Who Should Attend
- Executives with at least 10 years of work experience, in roles that give them the ability and responsibility to start new projects or ventures within their companies or divisions
- Examples of appropriate functions and titles: vice president, managing director, development officer, and director — from medium-size to large companies, from any industry, and from any country
- Individuals from one company or multiple participants who — if attending as a four- to six-person team — are guaranteed the opportunity to work on their own company project, advancing innovation and creating immediate value for their organization
27 Aug 2017 – 27 Oct 2017
Format
Program Schedule
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Program Fee
The program fee includes tuition, private accommodations, all meals, and course materials.
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Learn More About the Program
Curriculum
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Participant Profile
Small-Team Participation
Faculty Leadership
- Director, The Corporate Entrepreneur: Driving Innovation and New Ventures
- Director, Stanford Ignite – London
- Director, Stanford Ignite – New York
- Director, Stanford Ignite – On Campus Full-Time
- Director, Stanford Ignite – On Campus Part-Time
- Director, Stanford Ignite – Post-9/11 Veterans
